Module Details

Module Code: TOUR6017
Title: Intercultural Tourism Studies
Long Title: Intercultural Tourism Studies
NFQ Level: Fundamental
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: 3 programme(s)
Module Description: This module introduces the concept of culture and the identification of cultural diversity and similarities among international tourist markets. Focus is also on the importance of intercultural communication and the relationship between tourism and culture.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the concept and characteristics of culture and subcultures within the tourism industry.
LO2 Examine the impact of tourism on culture
LO3 Examine the concept of globalisation and its impact on cultural diversity
LO4 Describe the issues involved in intercultural communication
LO5 Examine the culture characteristics of tourists from emerging tourist markets and Ireland's main tourist markets.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Tourism Culture
The concept and characteristics of culture. Subcultures, purpose of culture, and cultural distance. The major differences among cultures. Cultural values. The difference between national culture, nationality, country of residence and country of birth.
Globalisation and Cultural diversity.
Globalisation and its impact on tourism and culture. Cultural diversity and it's influence on the tourism industry.
Tourism and Culture Impacts
The impact of tourism on culture that leads to the erosion of local cultures, hostility, culture change, diffusion, borrowing, cultural drift, acculturation and adaptation. The concept of culture shock, its types, symptoms and phases.
Intercultural Communication
The influence of culture on communication. Identify barriers to cross cultural communication. Verbal and non verbal signals. Conversation and interaction styles. Ethnocentrism and stereotyping and their influences on communication.
Culture and Emerging Tourist Markets
The culture of Ireland's main tourist markets.The culture of tourists from emerging markets such as Brazil, Russia, India and China.
Module Content & Assessment
Assessment Breakdown%
Coursework40.00%
End of Module Formal Examination60.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 20
Timing Week 8 Learning Outcomes 1,2,5
Assessment Description
Group project on the culture of a specific tourist market
Assessment Type Presentation % of Total Mark 20
Timing Week 8 Learning Outcomes 1,2,5
Assessment Description
Students will present their project on the culture of a specific tourist market.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Assessment Description
End of year formal exam
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Classroom based Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Reading/Study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Classroom Based Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Reading/study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Fred E. Jandt. (2016), An Introduction to Intercultural Communication, 8th. Sage Publications, Inc, [ISBN: 9781483344300].
  • Ríoghnat Crotty. (2013), Introduction to Intercultural Studies, Gill & Macmillan, Dubliln, [ISBN: 9780717156306].
  • Longhurst, B., Smyth, G., Bagnall, G., Crawford, G., & Ogborn, M.. (2016), Introducing Cultural Studies, 3rd. Routeledge, Abingdon, Oxon; New York, NY, [ISBN: 9781138915732].
Supplementary Book Resources
  • by Yvette Reisinger. (2008), International tourism, Butterworth-Heinemann, Edinburgh, [ISBN: 9780750678971].
Recommended Article/Paper Resources
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 4 Elective
CR_FTOUR_7 Bachelor of Business in Tourism Management 4 Mandatory
CR_FTOUR_6 Higher Certificate in Business in Tourism Management 4 Mandatory