Bachelor of Business (Honours) in Tourism Management

Faculty of Business and Humanities
Award Class Award
Awards
BBus (Hons)
Programme Code CR_FTRSM_8 Mode of Delivery Full Time, Part Time, ACCS No. of Semesters 8
NFQ Level 8 Embedded Award No Programme Credits 240
Next Review Date
Review Type Date
Programmatic Review 01/09/2026
Department TOURISM & HOSPITALITY
Field of Study 8120 - Tourism
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

# PO Domains Programme Learning Outcome
PO1 Knowledge - Breadth A comprehensive knowledge of the theory, concepts and methodologies applicable to both the broad and specialised aspects of the tourism sectors and its business and environment with specific reference to the component industries in tourism.
PO2 Knowledge - Kind The ability to select, gather and evaluate knowledge through research and critical thinking and use relevent data to inform planning and decision processes.
PO3 Skill - Range The ability to identify, analyse and apply appropriate solutions to tourism business opportunities and development.
PO4 Skill - Selectivity The ability to manage and develop a tourism business or product in the context of its location, resources and available markets.
PO5 Competence - Context The ability to operate or contribute to tourism business as part of a professional team, to identify and address problems and issues in a professional and creative manner within a wide range of contexts appropriate to various tourism and service sector businesses
PO6 Competence - Role The ability to work creatively, professionally and ethically as an individual and as a member of a team and provide leadership, motivation and a spirit of enterprise.
PO7 Competence - Learning to Learn The ability to continuously update tourism sector awareness of developments and trends, and to work and contribute within an overall tourism development context and network.
PO8 Competence - Insight The ability to evaluate, articulate and defend the need to continuously examine the needs of business, its environment and sustainability in and ecological context, and provide clear leadership for consumer care within the business environment.
 

Semester Schedules

Year 1 / Semester 1

Year 1 Semester 1 Elective Regulation
Students are required to select two electives. One elective must be selected from GE1 - the language module selected may not be the students native language.
Mandatory 
Code Title Module Coordinator Version Credits
CMOD6001 Creativity Innovation&Teamwork MARESE BERMINGHAM 3 5
TOUR6023 Introduction to IT Skills Noel Murray 1 5
TOUR6014 Tourism Geography Noel Murray 4 5
TOUR6003 Tourism Principles & Product Noel Murray 3 5
Group Elective 1 
Code Title Module Coordinator Version Credits
LANG6039 German Language & Culture Katie Power 3 5
LANG6005 Introduction to Spanish Katie Power 6 5
LANG7018 Working with French Katie Power 3 5
Elective 
Code Title Module Coordinator Version Credits
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
TOUR6018 Irish Heritage, Culture & TG Noel Murray 1 5

Year 1 / Semester 2

Year 1 Semester 2 Elective Regulation
Students are required to select two electives. One elective must be selected from GE1 - the language module selected may not be the students native language.
Mandatory 
Code Title Module Coordinator Version Credits
PSYC6001 Behavioural Science Noel Murray 3 5
ECON6004 Economics for Services Noel Murray 5 5
HOSP6013 Management for Hospitality Noel Murray 6 5
TOUR6004 Tourism and Travel Principles Noel Murray 3 5
Group Elective 1 
Code Title Module Coordinator Version Credits
LANG6006 Basic Spanish Katie Power 6 5
LANG6040 Breakthrough German Katie Power 3 5
LANG7019 French Business and Culture Katie Power 5 5
Elective 
Code Title Module Coordinator Version Credits
HOSP6014 Food Service Operations Noel Murray 4 5
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
 

Year 2 / Semester 1

Mandatory 
Code Title Module Coordinator Version Credits
TOUR6021 Airline Studies and GDS Noel Murray 2 5
TOUR6009 Financial Acc for Tour & Hosp Claire OSullivan Rochford 4 5
TOUR6022 Front Office Management Noel Murray 1 5
TOUR6015 Intro to Tourism Marketing Noel Murray 3 5
LEGS6010 Tourism Law Noel Murray 3 5
Elective 
Code Title Module Coordinator Version Credits
LANG7016 Applied French Katie Power 3 5
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
LANG6041 German Language and Society Katie Power 3 5
TOUR6013 Marketing Comm & Brand Mgt Noel Murray 6 5
LANG6029 Spanish Language and Society Katie Power 5 5

Year 2 / Semester 2

Mandatory 
Code Title Module Coordinator Version Credits
TOUR6008 Destination & Experiences Mgmt Noel Murray 3 5
TOUR6020 International Tourism Policy Noel Murray 1 5
ACCT6024 Management Acc for Tour & Hosp Claire OSullivan Rochford 4 5
STAT6009 Statistics for Tourism David Goulding 2 5
TOUR6016 Tourism Marketing Noel Murray 3 5
Elective 
Code Title Module Coordinator Version Credits
LANG7016 Applied French Katie Power 3 5
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
LANG6038 German for Business Katie Power 3 5
TOUR6017 Intercultural Tourism Studies Noel Murray 1 5
LANG6030 Spanish Language and Culture Katie Power 5 5
TOUR6019 Work Based Learning in Tourism Noel Murray 1 5
 

Year 3 / Semester 1

Mandatory 
Code Title Module Coordinator Version Credits
TOUR7009 E-Tourism & Digital Marketing Noel Murray 4 5
HOSP7004 Finance for Hosp. and Tourism Claire OSullivan Rochford 4 5
TOUR7002 Human Resource Management Noel Murray 4 5
TOUR7012 Research Methods Noel Murray 7 5
TOUR7001 Tourism and the Environment Noel Murray 3 5
Elective 
Code Title Module Coordinator Version Credits
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
TOUR7011 Quality and Customer Relations Noel Murray 5 5
HOSP7053 Tourism & Hosp Leadership Noel Murray 3 5
LANG8016 Working and Living in France Katie Power 3 5
LANG7006 Working with German Katie Power 6 5
LANG6033 Working with Spanish Katie Power 6 5

Year 3 / Semester 2

Mandatory 
Code Title Module Coordinator Version Credits
TOUR7003 ER &Managing People in Tourism Noel Murray 3 5
TOUR7004 Tourism Industry Learning Noel Murray 3 5
TOUR7005 Tourism Industry Learning P&E Noel Murray 3 5
TOUR7010 Tourism Services Marketing Noel Murray 3 5
TOUR7007 Visitor Attractions Management Noel Murray 3 5
Elective 
Code Title Module Coordinator Version Credits
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
LANG7001 French 6 Pio Fenton 2 5
LANG7002 German Business & Culture Katie Power 7 5
LANG7012 Spanish Business and Culture Katie Power 2 5
TOUR7013 Tourism Events and Festivals Noel Murray 1 5
 

Year 4 / Semester 1

Year 4 Semester 1 Elective Regulation
Students who elect to take the module TOUR8002 in semester 1 are required to commit to taking the module TOUR8003 in semester 2.
Mandatory 
Code Title Module Coordinator Version Credits
TOUR8010 Advanced Business Finance Claire OSullivan Rochford 5 5
TOUR8008 Innovation in the Tourism Ind. Noel Murray 5 5
TOUR8009 Revenue Management Noel Murray 5 5
TOUR8006 Tourism Strategy Analysis Noel Murray 7 5
Elective 
Code Title Module Coordinator Version Credits
LANG7014 Applied German Katie Power 3 5
LANG7011 Applied Spanish Katie Power 3 5
TOUR8016 Aviation Travel Management Noel Murray 4 5
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
LANG8007 French Business and Media Katie Power 4 5
TOUR8002 Research Project Tour & Hosp Noel Murray 3 5
TOUR8012 Tourism Entrepreneurship Noel Murray 3 5

Year 4 / Semester 2

Year 4 Semester 2 Elective Regulation
Students who elect to take the module TOUR8003 for 10 credits in semester 2, are required to have taken the module TOUR8002 in semester 1.
Mandatory 
Code Title Module Coordinator Version Credits
TOUR8014 Sales and CRM Noel Murray 1 5
HOSP8018 Strategic Mktg & Digital Noel Murray 1 5
TOUR7008 Tourism Operations Management Noel Murray 2 5
TOUR8007 Tourism Strategy Selection Noel Murray 4 5
Elective 
Code Title Module Coordinator Version Credits
TOUR8003 Tour and Hosp Dissertation Noel Murray 4 10
LANG7015 Applied German Studies Katie Power 3 5
LANG7013 Applied Spanish Studies Katie Power 2 5
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
LANG8008 French Business and Arts Katie Power 4 5
TOUR8013 Tourism Business Plan Noel Murray 2 5
TOUR7006 Tourist Consumer Behaviour Noel Murray 3 5