Module Details
| Module Code: |
TOUR7013 |
| Title: |
Tourism Events and Festivals
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Long Title:
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Tourism Events and Festivals
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| NFQ Level: |
Intermediate |
| Valid From: |
Semester 1 - 2018/19 ( September 2018 ) |
| Field of Study: |
8120 - Tourism
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| Module Description: |
Tourism events and festivals continue to be a fast growing area of activity in both the private and public sector. Students will explore the area of event and festival development and execution including the use of a property management systems (PMS).
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| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Describe the range of event types and organisations involved in the events and festivals field and describe the forces that are shaping the developments in this area. |
| LO2 |
Describe the role and functions of the events manager, and the processes associated with planning, organising and managing the operations of events and festivals. |
| LO3 |
Identify the components appropriate to specific event types, their provision, presentation and effect on the success of them, and the costs and implications of each. |
| LO4 |
Design and operate as part of an effective team in the organisation of an appropriate event. |
| LO5 |
Operate the event management and booking modules of a Property Management System. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| No requirements listed |
| Indicative Content |
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Event Management Planning
Growth of the events and festival industry and the requirements of event organisers in the public and private sectors. The impacts of events and festivals. Creating the concept with goals and vision.
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Event Planning
Identify critical documents required for event planning - event and festival contracts and agreements, trouble shooting and coordination, risk and opportunities analysis of a proposed event/festival, promotional materials and PR. Preparing and presenting the proposal to clients.
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The role of the Event Manager and Team
The key role and duties of the event manager and team in the organization of events/festivals. Task and activity planning, time-lines based on the client brief/concept and budget.
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Co-Ordination of Events & Festivals
Based on the concept - building the effective staffing structure and duty allocation. Analysis and management of the event admission and registration process, security, the programme of events/festival, F&B, venue presentation /décor/theming.
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Event Logistics Management
Site inspection, evaluation, planning and utilisation. Event protocol requirements. Audio Visual and technical requirements and sources. Developing event checklists, activities breakdown and timelines. Use of PMS to book property venues, pricing, billing and building client data.
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Module Content & Assessment
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| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Theory |
Every Week |
2.00 |
2 |
| Tutorial |
Contact |
Event Planning |
Every Week |
1.00 |
1 |
| Lab |
Contact |
Property Management System |
Every Week |
1.00 |
1 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Group work participation and study |
Every Week |
3.00 |
3 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Theory |
Every Week |
2.00 |
2 |
| Tutorial |
Contact |
Event Planning |
Every Week |
1.00 |
1 |
| Lab |
Contact |
Property Management System |
Every Week |
1.00 |
1 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Group work participation and study |
Every Week |
3.00 |
3 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
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Module Resources
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| Recommended Book Resources |
|---|
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Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell. (2011), Festival and Special Event Management, 5th. John Wiley & Sons, p.606, [ISBN: 9781742164618].
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Razaq Raj, Paul Walters & Tahir Rashid.. (2013), Events management, 2nd. Thousand Oaks; Sage Publications, p.400, [ISBN: 1446200736].
| | This module does not have any article/paper resources |
|---|
| Other Resources |
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Website, Failte Ireland. Supports,
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Website, Failte Ireland. Business Tourism,
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Website, Events Ireland Awards. Awards,
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Website, Dublin Convention Centre. DCC,
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Website, INEC Killarney. INEC,
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Website, Royal Dubliln Society Dublin. RDS,
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