Module Details
Module Code: |
PSYC6001 |
Title: |
Behavioural Science
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Long Title:
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Behaviourial Science
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NFQ Level: |
Fundamental |
Valid From: |
Semester 1 - 2017/18 ( September 2017 ) |
Field of Study: |
3110 - Psychology
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Module Description: |
This module aims to introduce the students to the basic concepts of behavioural science as they relate to the Tourism & Hospitality Industry.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Outline the effects of social interactions on behaviour with reference to the tourism and service industries. |
LO2 |
Describe and compare, content and process theories of motivation and examine the significance of motivation in the tourism decision making process. |
LO3 |
Assess the role of psychology in customer care within the tourism and hospitality industry. |
LO4 |
Explain the concepts of socialisation, society and culture and how they impact on workplace behaviour and tourism |
LO5 |
Describe the main trends in Irish development over the last 40 years, their causes and how these changes have impacted on the Irish tourism product. |
LO6 |
Describe what is meant by social class, its link to industrialisation, social class and consumption patterns with particular emphasis on consumption patterns in tourism. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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No incompatible modules listed |
Co-requisite Modules
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No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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No requirements listed |
Indicative Content |
Social Interaction
Roles and Rules; Conformity, Obedience and Dissent; Attributions, Stereotyping and Prejudice, Perception, Personality; The Psychology of Groups. The impact of the above on the tourism industry.
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Theories of Motivation
Maslow's hierarchy of needs, Hertzberg's two-factor theory; McClelland's Achievement Theory, Vroom's Expectancy Theory; Adam's Equity Theory. The role of motivation in the tourism decision making process.
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Customer Care
Theories of Learning: Operatant and Classical Conditioning, Definition of Customer care, Factors that contribute to customer satisfaction, Criteria customers use to evaluate a service. Significance of customer care in the tourism and hospitality industry.
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State and Society in Contemporary Ireland
Irish society before, during and after the Celtic Tiger; Tourism, Culture & Ideology, Interculturalism and the Irish experience of Emigration and Immigration, Social structure in relation to class, gender, education and family.
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Capitalism, Socialism and the Modern World
Advanced capitalism and uneven global development. The division of labour, the effects of automation, diversity and the changing world of work.
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Sociology and Uneven Global Development
Technological influences on culture and tourism, the globalising of the media and its impact on tourism.
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Module Content & Assessment
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Assessment Breakdown | % |
Coursework | 40.00% |
End of Module Formal Examination | 60.00% |
Assessments
End of Module Formal Examination |
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Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
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The University reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
Contact |
Lecture |
Every Week |
4.00 |
4 |
Independent & Directed Learning (Non-contact) |
Non Contact |
Readings and Study |
Every Week |
3.00 |
3 |
Total Hours |
7.00 |
Total Weekly Learner Workload |
7.00 |
Total Weekly Contact Hours |
4.00 |
This module has no Part Time workload. |
Module Resources
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Recommended Book Resources |
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Perry Share, Mary P. Corcoran, Brian Conway. (2012), A Sociology of Ireland, Gill & Macmillan Ltd, p.624, [ISBN: 9780717149841].
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O'Grady, M.. (2001), An Introduction to Behavioural Science, 1st Edition. Gill & Macmillan, Dublin, [ISBN: 027-370835-X].
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Mullins L. & P. Dosser. (2013), Hospitality Management and Organisational Behaviour, 4. Pearson Ed. Limited, Essex, England.
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Huczynski, A. & D. Buchanan. (2013), Organisational Behaviour, 8. Pearson Ed. Limited, Essex, England.
| This module does not have any article/paper resources |
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Other Resources |
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Website, World Bank,
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Website, International Labour Organisation,
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Website, Unesco,
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