Module Details

Module Code: TOUR8008
Title: Innovation in the Tourism Ind.
Long Title: Innovation in the Tourism Ind.
NFQ Level: Advanced
Valid From: Semester 1 - 2022/23 ( September 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: 1 programme(s)
Module Description: This module considers the concept of innovation in relation to the tourism industry. It examines the factors influencing change in the tourism industry; how experience with the industry impacts demand and the need for New Product Development. The importance of sustainable innovation in tourism as well as enabling the transition to the digitialisation of the tourism destination and experience. An assessment of new forms of tourism will be explored. The module also aims to acquaint students with the processes, and develop the techniques, involved with ideas generation for products, services and processes, both within existing organisations as an intrapreneur or as an entrepreneur in the development of new business ventures.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Examine the trends in tourism innovation including but not limited to: regenerative; SMART; circular economy; digitialisation; interpretation; slow tourism; community tourism; inclusive tourism.
LO2 Explain the management of innovation in firms and the role of creativity in all functions throughout the organisation and the challenges of a SME dominated industry.
LO3 Assess both the internal and external environmental factors which can act as barriers to innovation and change, including sustainable environmental practices and digitalisation.
LO4 Critically evaluate theories of creativity and the importance of developing a creative culture within the tourism ecosystem beyond the individual firm.
LO5 Explain the theories and models of new product development and new service development within the tourism industry. Analyse best practice examples and innovative tourism case studies.
LO6 Recognise the dynamic nature of the tourism industry, the transformation of the tourism distribution system and the role of technology in these developments.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Innovation in Tourism and Trends
Significance of innovation in an increasingly competitive tourism industry. The role of innovation in all types of tourism organisations, its limits and applicability. Analysis of the key trends impacting on the tourism industry and the innovative solutions to address these trends.
Innovation Management
Definitions. Models of Innovation - Serendipity, Linear Models, Simultaneous Coupling Model, Interactive Model, Innovation Lifecycle, Network Models. Innovation as a Management Process.
Barriers to Innovation & Change Management
Managing innovation within firms. The problems and barriers impinging on change in the tourism industry. Resistance to change both internally and externally. Change management and overcoming implementation problems. Challenges of an SME dominated industry.
New Service and New Product Development
Definitions, theories and models of new product development. new service innovation - Characteristics of services, classifications of service innovations and new service development models.
Theories of Creativity & Creative Thinking Methods
Theories of creativity; Models of creative problem solving and application of these models. The use of creative thinking techniques within creative problem solving. Enhancing creativity in firms and developing a creative culture.
Technology and Tourism
The role of technology in tourism innovation. Service efficiency and improvements in productivity. New methods of service delivery and tourism distribution. Impacts of technology on tourism. Strengths and weaknesses associated with the use of technology in tourism businesses. Best practice and case study analysis.
Module Content & Assessment
Assessment Breakdown%
Coursework40.00%
End of Module Formal Examination60.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 40
Timing Week 7 Learning Outcomes 1,3,5,6
Assessment Description
Assessment of a choice of topics presented in the module to include a literature review. Students should be prepared to present their findings using a media tool of their choice.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes 1,2,3,4,5,6
Assessment Description
Essay style descriptive and short answer questions
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory based content Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Additional research and learning Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory based content Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Research and additional reading Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Trott, P.. (2017), Innovation Management and New Product Development, 6th. Pearson Ed., Harlow, UK, [ISBN: 9781292133423].
  • Trott, P.. (2012), Innovation Mangement and New Product Development, 5th. Pearson Ed. Ltd., Essex, England, [ISBN: 9780273736561].
  • Tidd, J. & J. Bassett. (2014), Strategic Innovation Management, 1st. Wiley & Sons, [ISBN: 9781118863336].
  • Hall, M. & Williams, A.. (2008), Tourism and Innovation (Contemporary Geographies of Leisure, Tourism and Mobilities), 1st. Routledge, [ISBN: 0415414040].
  • Peters, M. & Pikkemaat, B.. (2006), Innovation in Hospitality and Tourism, Haworth Press, London, [ISBN: 9780789032713].
Supplementary Book Resources
  • Tidd, J & J. Bassett. (2013), Managing Innovation, Fifth Ed.. Wiley & Sons, [ISBN: 9781118538593].
  • Zongqing Zhou. (2004), E-commerce and information technology in hospitality & tourism, Delmar Learning, Clifton Park, NY, [ISBN: 0766841405].
  • Dimitrios Buhalis. (2003), eTourism : information technology for strategic tourism management, Prentice Hall,, Harlow, England, [ISBN: 0582357403].
  • Gary Inkpen. (1994), Information technology for travel and tourism, Pitman, London, [ISBN: 0273602292].
Recommended Article/Paper Resources
  • Journal of Vacation Marketing.
  • Annals of Tourism Research.
  • European Journal of Innovation Management.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 7 Mandatory