Module Details
| Module Code: |
TOUR8012 |
| Title: |
Tourism Entrepreneurship
|
|
Long Title:
|
Tourism Entrepreneurship
|
| NFQ Level: |
Advanced |
| Valid From: |
Semester 1 - 2020/21 ( September 2020 ) |
| Field of Study: |
8120 - Tourism
|
| Module Description: |
This module will look at the entrepreneurial process as well as introducing the student to the role and importance of the small enterprise to the tourism sector and will focus on the contribution of the government to tourism business creation.
|
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Outline the contribution of entrepreneurs and innovative products and services in the modern tourism industry. |
| LO2 |
Appraise and evaluate the characteristics and influences of the various categories of entrepreneur. |
| LO3 |
Examine the idea generation process and the evolution of a commercially viable business opportunity from an idea. |
| LO4 |
Evaluate the role of networks, and in particular Tourism Learning Networks, in the development of new Tourism business. |
| LO5 |
Examine the role of the government in entrepreneurship and the role of government agencies in tourism business. |
| LO6 |
Critically analyse and evaluate contemporary issues which affect the Tourism SME. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
|
| No incompatible modules listed |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| No requirements listed |
| Indicative Content |
|
Introduction to Entrepreneurship
Definition, key principles, characteristics of and motivation to becoming an entrepreneur. Corporate Entrepreneurship.
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The Tourism Business Environment
The role and importance of the tourism SME in Irish Tourism. Anlaysis of Tourism SME by sector including culture & heritage, attractions, accommodation, food,wellness & business tourism. Stakeholders and micro / macro impacts on the tourism SME.
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Idea Generation and Evaluation
Sources of ideas, techniques for generating new ideas, creativity and innovation, evaluating potential business ideas.
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Tourism Learning Networks
The role of networks in enhancing small business performance and professionalism. Formal and informal business networks. Professional development
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Government & Policy
National Job Creation and Entrepreneurial Policy. The role of Failte Ireland in Tourism SME development. Government role in funding the small tourism business
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Contemporary Issues in Small Business
Environmental issues, Succession Planning, Business Finance and any other relevant contemporary issues in the sector will be addressed
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Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Tourism Entrepreneurship |
Every Week |
3.00 |
3 |
| Lab |
Contact |
Tourism Entrepreneurship |
Every Week |
1.00 |
1 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Independent Study |
Every Week |
3.00 |
3 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Tourism Entrepreneurship |
Every Week |
3.00 |
3 |
| Lab |
Contact |
Tourism Entrepreneurship |
Every Week |
1.00 |
1 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Independent Study |
Every Week |
3.00 |
3 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
|
Module Resources
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| Recommended Book Resources |
|---|
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O'Kane, Brian. (2010), Starting a Business in Ireland, Oaktree Press, Dublin, [ISBN: 9781904887379].
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Burns P. (2011), Entrepreneurship and Small Business, 3rd Edition. Palgrave Macmillan, Hampshire, p.512, [ISBN: 9780230247802].
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Francis Greene. (2020), Entrepreneurship Theory and Practice, 1st. Red Globe Press, London, [ISBN: 9781137589552].
| | Supplementary Book Resources |
|---|
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Kaplan, J. & Warren, A.. (2013), Patterns of entrepreneurship management, 4th Edition. John Wiley & Sons, Chichester, [ISBN: 9781118358535].
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Mike Peters, Birgit Pikkemaat, editors. (2012), Innovation in hospitality and tourism, Routledge, Oxon, [ISBN: 9780789032706].
| | This module does not have any article/paper resources |
|---|
| Other Resources |
|---|
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Website, Failte Ireland. Develop your Tourism Enterprise,
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Website, Fitzsimons, P. & O'Gorman, C.. (2015), Global Entrepreneurship Monitor Ireland,
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Website, Department of Jobs, Enterprise and
Innovation, Ireland,
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