Module Details
| Module Code: |
MMED8023 |
| Title: |
Media Presentation
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Long Title:
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Media Presentation
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| NFQ Level: |
Advanced |
| Valid From: |
Semester 2 - 2023/24 ( January 2024 ) |
| Field of Study: |
2130 - Multimedia
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| Module Description: |
This module focuses on equipping learners with a range of personal presentation and communication skills required in the professional setting by developing learners’ skills and confidence in delivering effective presentations – a fundamental requirement for all public relations professionals.Students will learn how to how to hold audience attention and maintain credibility throughout presentations and to enhance them by effectively harnessing various presentation aids and technologies.
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| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Plan and deliver effective presentations based on an analysis of audience and information delivery needs. |
| LO2 |
Utilise and harness a range of audio/visuals aids and technologies to enhance professional presentations |
| LO3 |
Apply a range of communication techniques in various presentation formats and settings. |
| LO4 |
Critically analyse presentation techniques and performances. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| No requirements listed |
| Indicative Content |
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Presentation Planning and Development
Planning the presentation: content preparation, structure, tone and timing. Defining purpose, identifying key points and clarifying key messages. Content research and time-lining.
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Communicating With the Audience
Researching the audience (profile, number, familiarity) and matching presentation style to audience. Holding audience attention and developing persuasive speaking style. Voice projection and non-verbal communication techniques. Controlling space and creating a presence. Managing audience interactions.
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Presentation Aids and Technologies
Incorporating audio-visual aids – clarity, relevance and visibility. Equipment requirements and use. Computer based presentations (eg MS Powerpoint, Apple Keynote). Creating slides: adding, formatting and editing text. Incorporating visual information: images, photos, animation effects. Design Templates.
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Module Content & Assessment
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| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Theory |
Every Week |
2.00 |
2 |
| Lab |
Contact |
Visual design and content creation. |
Every Week |
1.00 |
1 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Study |
Every Week |
4.00 |
4 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
3.00 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Lectures on the essential elements of presentation |
Every Week |
1.50 |
1.5 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Practical presentation homework assignments |
Every Week |
5.50 |
5.5 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
1.50 |
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Module Resources
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| Recommended Book Resources |
|---|
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Max Atkinson. (2004), Lend Me your Ears, Vermilion, London, [ISBN: 0091894794].
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Carmine Gallo. (2014), Talk Like Ted: The 9 Public Speaking Secrets of the World's Top Minds, Macmillan, UK, [ISBN: 978-144726113].
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Edward R. Tufte. (2001), The Visual Display of Quantitative Information PAPERBACK, 2nd. Graphic Press, Connecticut, U.S.A., [ISBN: 1930824130].
| | Supplementary Book Resources |
|---|
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Andrew Bradbury. Sucessful Presentation Skills, [ISBN: 0749445602].
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Cliff Atkinson. Beyond Bullet Points:, [ISBN: 0735623872].
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Andrew Bradbury. (2006), Sucessful Presentation Skills, Kogan Page, [ISBN: 0749445602].
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Suzy Siddons. (2008), The Complete Presentation Skills Handbook, Kogan Page, [ISBN: 0749450371].
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David Shephard and Tad James. (2001), Presenting Magically, Crown House Publishing, UK, [ISBN: 978-189983652].
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Carmine Gallo. (2009), The Presentation Secrets of Steve Jobs, McGraw Hill Professional, UK, [ISBN: 978-007163608].
| | This module does not have any article/paper resources |
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| Other Resources |
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website, TED. TED website,
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website, Forbes magazine. Forbes website,
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Website, TED.COM. (2016), How to present to keep your audience’s
attention, Online, TEDx,
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