|
Programme Code
|
CR_BMKTG_7
|
Mode of Delivery
|
Full Time, Part Time, ACCS
|
No. of Semesters
|
6
|
|
NFQ Level
|
7
|
Embedded Award
|
No
|
Programme Credits
|
60
|
| Next Review Date |
| Review Type |
Date |
| Programmatic Review |
01/09/2021 |
| Department |
MARKETING & INTERNATIONAL BUSINESS
|
Programme Outcomes
|
#
|
PO Domains
|
Programme Learning Outcome
|
|
PO1
|
Knowledge - Breadth
|
A deep knowledge of business theory, principles, processes and techniques and their implications for marketing in particular.
|
|
PO2
|
Knowledge - Kind
|
The competence to take a holistic view of business situations, interpret information, plan for the future and make decisions.
|
|
PO3
|
Skill - Range
|
A knowledge of the functions and techniques of marketing built upon a broad base of business disciplines, including management, accounting and information technology.
|
|
PO4
|
Skill - Selectivity
|
An ability to analyse business situations, identify solutions and opportunities, apply business theory and techniques to plan and direct the future of organisations.
|
|
PO5
|
Competence - Context
|
An understanding of appropriate theories and techniques applicable across a broad range of organisations in order to critically formulate and evaluate relevant options and solutions to business opportunities and problems with particular insight into marketing, sales and business development.
|
|
PO6
|
Competence - Role
|
The ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally.
|
|
PO7
|
Competence - Learning to Learn
|
An ability to identify and address continuous learning requirements, keeping abreast of new developments in business and the wider economy, and being willing to embrace change and learn from new experiences.
|
|
PO8
|
Competence - Insight
|
The competence to participate in business activities, with a clear sense of purpose, in a confident, motivated and responsible manner,encouraging colleagues to succeed, while showing respect for others, the environment and the law.
|
Year 3 / Semester 1
Year 3 / Semester 2
Year 3 Semester 2 Elective Regulation
Students must choose one of the following options: Group Elective 1 - Work Placement, Group Elective 2 - International Placement / Study, Group Elective 3 - International Business Project
|
Group Elective 1
|
| Code |
Title |
Module Coordinator |
Version |
Credits |
| PLAC7020 |
Industry Placement
|
Breda O Dwyer
|
3 |
30 |
|
