Module Details

Module Code: MGMT8017
Title: Strategic Business Management
Long Title: Strategic Business Management
NFQ Level: Advanced
Valid From: Semester 1 - 2021/22 ( September 2021 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 6 programme(s)
Module Description: Analysis of the issues involved in the strategic management and development of organisations, from developing strategic plans by analyzing the internal and external elements that influence the development of a successful strategy within an organisation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Critique the importance of Strategic Management for business development and achieving strategic position.
LO2 Conduct an external environmental analysis of organisations.
LO3 Analyse industries and competitive strategies together with strategic capabilities.
LO4 Appraise how organic organisations can achieve a sustainable and defensible strategic position.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Students should have already studied an Introduction to Business Management subject. MGMT6001 - Business Management I
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
The Strategic Management Process
Defining Strategy and the Strategic Management Process. Corporate Mission, Goals and Stakeholders, Business Development, Strategy as an Emergent Process, Intended and Emergent Strategies, Strategic Leadership.
External Analysis - Identification of Opportunities and Threats
External Analysis, SWOT analysis, PEST analysis. Defining the Industry, Sectors, Competitors, Market Segments. Strategic Groups. Industry Life Cycle Analysis. The Global and National Environments.
Industry Analysis and Competitve Advantage
Analysis of Industries and competition, generic strategies, sources of competitive advantage, the value chain, adding value, advantageous resources and capabilities, positional advantage. National Competitive Advantage, Superior Performance and Competitive Advantage. Porters Five Forces Model and Generic Strategies.
The Analysis of Strategic Position
Market positioning school, nature and source of cost advantage and differentiation advantage, market segmentation analysis, value creation and value analysis, strategic group analysis, industry transformation and business models. Resource-based view of firms, resources and capabilities, core competencies, competitive strategies in practice, key success factors and new entry strategies.
The Analysis of Strategic Capability
Resources and capabilities, the resource-based view of organisations, intangibles, competencies, the market-based view, competence-based competition.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 30
Timing Week 6 Learning Outcomes 1,2
Assessment Description
Students will be given a Short Answer exam.
Assessment Type Essay % of Total Mark 70
Timing Week 12 Learning Outcomes 1,2,3,4
Assessment Description
Students are given two essay type questions worth 35% each,where they must critically evaluate concepts taught during lectures and give real life examples of these concepts been used or not used in business environments.
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures will discuss and analyse the topics in the module with reference to business cases in these areas Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Students will be referred to the Readings provided by the lecturer for independent learning and reinforcing of material covered in lectures Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures will discuss and analyse the topics in the module with reference to business cases in these areas Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Students will be referred to the Readings provided by the lecturer for independent learning and reinforcing of material covered in lectures Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Charles W. L. Hill,Gareth R. Jones,Melissa A. Schilling. (2014), Strategic Management: Theory: An Integrated Approach, Eleventh. Cengage Learning, p.0, [ISBN: 9781285184494].
Supplementary Book Resources
  • Tiernan, Siobhan and Morley, Michael. (2019), Modern Management: theory and practice for students in Ireland, Fifth. Gill and Macmillan, Dublin, [ISBN: 9781910393277].
  • Witcher. (2010), Strategic Management, Cengage Learning, Andover, Hampshire, p.250, [ISBN: 9781844809936].
  • Richard Lynch. (2009), Strategic Management with Strategic Management Companion Website Student Access Card, Fifth. Prentice Hall, p.826, [ISBN: 9781408221181].
Supplementary Article/Paper Resources
  • Irish Business Journal. Miscellaneous Articles.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBADM_8 Bachelor of Business (Honours) in Business Administration 1 Mandatory
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 7 Mandatory
CR_ECHBI_9 Master of Engineering in Chemical and Biopharmaceutical Engineering 1 Elective
CR_EMENG_9 Master of Engineering in Mechanical Engineering 1 Elective
CR_CCOPM_9 Master of Science in Construction Project Management 1 Elective
CR_CCNPM_9 Postgraduate Diploma in Science in Construction Project Management 1 Elective