Module Details

Module Code: SPRT7007
Title: Entrepreneurship in Leisure
Long Title: Entrepreneurship in Leisure
NFQ Level: Intermediate
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 8130 - Sports and Recreation
Module Delivered in: 2 programme(s)
Module Description: This module introduces the student to the concepts of enterprise, entrepreneurship and innovation. It examines the driving forces and supports necessary to foster entrepreneurship with special reference to the small business and leisure sector.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the nature of entrepreneurship and the specific characteristics of entrepreneurs.
LO2 Discuss the fundamentals of entrepreneurship and the increasingly significant role it plays in the Leisure Industry.
LO3 Examine the forces driving entrepreneurial trends in leisure.
LO4 Analyse the role of the state in supporting entrepreneurship.
LO5 Outline the sources of assistance and finance available to new enterprise.
LO6 Evaluate the performance of a Leisure based company through the use of financial ratios.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
The nature and development of entrepreneurship
What is entrepreneurship and the entrepreneurial process. Entrepreneurship skills? Entrepreneurial rating scale. Innovation and entrepreneurship. Trends driving entrepreneurship.
Entrepreneurship in Ireland.
Characteristics of entrepreneurs. Motives for start up. Introductory case studies. Forces driving entrepreneurial activity in Ireland. The nature of the business opportunity - franchising. purchasing existing businesses, start up enterprises.
Entrepreneurship and the role of the state.
Encouraging and supporting the environment for enterprise. Funding and financing. Local and National assistance and incentives.The global entrepreneurial monitor (GEM) Reports
Entrepreneurship in different context
Entrepreneurship. Mediated entrepreneurship. Public service entrepreneurship. Social entrepreneurship. Female entrepreneurship.
Case Studies
Irish Yogurts. Ryanair. Virgin leisure. Supermacs. The Galway Hooker, Java Republic, Ben Dunne Leisure. The Body shop. Zip Yard. Voxpro. Curves. Acumen. My Gym Children's Fitness Center. Facilitas. Riverdance. Sasta. Grameen Bank. Chopped.
Performance Evaluation
Ratio analysis - liquidity, profitability, shareholder, gearing.
Capital Expenditure
Appraisal of capital expenditure payback, average rate of return, net present value, internal rate of return.
Budgeting and financial forecasting
Cash flow forecasts, budgeting procedures and techniques.
Module Content & Assessment
Assessment Breakdown%
Coursework50.00%
End of Module Formal Examination50.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 25
Timing Week 6 Learning Outcomes 1,2
Assessment Description
Class based exam on the nature of entrepreneurship and the characteristics of entrepreneurs.
Assessment Type Written Report % of Total Mark 25
Timing Week 11 Learning Outcomes 3,5,6
Assessment Description
Selecting and identifying a suitable Enterprise Project/feasibility study which include the financial projections of the proposed business.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 50
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based lecture and discussion Every Week 3.00 3
Lab Contact Group case study analysis Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact self directed learning Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based lecture and discussion Every Week 3.00 3
Lab Contact Group case study analysis Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Self directed learning Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Peter Lawrence. (2013), Enterprise in Action A Guide to Entrepreneurship, Wiley, [ISBN: 9781119945].
  • Bernard O' Hara. (2011), Entrepreneurship in Ireland, Gill & Macmillan, [ISBN: 9780717149766].
  • David Emanuelson. (2012), Leisure Services Financial Management With Web Resource, 1st. Human Kinetics, [ISBN: 978-073609641].
Supplementary Book Resources
  • Foley F, Morely, M, Tiernan S. (2013), Modern Management, 4th edition. Gill & MacMillan, [ISBN: 9780717156320].
  • Robert D. Hisrich. (2012), Entrepreneurship, 9th. McGraw-Hill Education, Boston, [ISBN: 978007802919].
  • Cecilia Hegarty. (2011), Irish Case Studies in Entrepreneurship, Oak Tree Press, [ISBN: 9781904887492].
  • Alison Morrison, Mike Rimmington & Claire Williams. Entrepreneurship in Hospitality, Tourism and Leisure Industruies, 2011. Taylor Francis, [ISBN: 978075064].
  • Stephen Spinelli, Rob Adams & Jeffry Timmons.. (2015), New Venture Creation: Entrepreneurship for the 21st Century, 10th. McGraw Hill Higher Education, [ISBN: 978007786248].
  • Peter F. Drucker. Innovation and Entrepreneurship, 2007. [ISBN: 9780750685085].
  • Ron Immink, Brian O'Kane,. Starting Your Own Business, 4th edition. [ISBN: 1860762247].
  • Hutchinson Jim. (1999), Managing and marketing your website, Oak Tree Press, [ISBN: 1860761240].
  • David Gibson. (2009), The Streetwise Guide to being enterprising Wookbook and Journal, Oak Tree Press, [ISBN: 978190488733].
  • Gerard Doyle and Tanya Lalor. (2012), Social Enterprise in Ireland: A People's economy, 1st. Oak Tree Press, [ISBN: 978-178119070].
  • Power, Walsh & O' Meara. (2009), Financial Management, 3rd. Gill and McMillan, [ISBN: 0717138429].
Recommended Article/Paper Resources
  • Ulster Bank. Opportunities for your business start up.
  • Bank Of Ireland. Business Start Up Package.
  • Dept of Jobs Enterprise & Innovation. (2015), Enterprise 2025 - Irelands National Enterprise Policy 2015-2025.
  • Dept of Jobs, Enterprise & Innovation. (2014), Entrepreneurship in ireland: Strengthening the start up community.
  • Paula Fitzsimons & Colm O’Gorman. (2014), Global Entrepreneurship Monitor Reports.
Supplementary Article/Paper Resources
  • (2015), Five female entrepreneurs taking Ireland by storm, Irish Examiner, 24th October 2015.
  • Accelerating Campus Entrepreneurship (ACE) Initiative. (2009), Entrepreneurship Education in Ireland Towards Creating the Entrepreneurial Graduate.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BRECL_7 Bachelor of Business in Recreation and Leisure Management 5 Mandatory
CR_BCSSP_8 Bachelor of Science (Honours) in Coaching Science and Sports Pedagogy 7 Group Elective 2