Bachelor of Business in Tourism Management

Faculty of Business and Humanities
Award Class Major Award
Awards
BBus
Programme Code CR_FTOUR_7 Mode of Delivery Full Time, Part Time, ACCS No. of Semesters 6
NFQ Level 7 Embedded Award No Programme Credits 180
Next Review Date
No dates assigned
Department TOURISM & HOSPITALITY
Field of Study 8120 - Tourism
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

# PO Domains Programme Learning Outcome
PO1 Knowledge - Breadth A comprehensive knowledge of the multi-facted nature of the tourism product and its environment, from both a national and international perspective and be able to apply this knowledge and skill to the operational aspects associated with tourism and travel operations.
PO2 Knowledge - Kind The ability to apply the concepts of business in a proactive manner, with good interpersonal skills, identify and apply task oriented approaches within the tourism environment
PO3 Skill - Range Development of strong operative and management skills with particular emphasis on building and developing customer and employee relationships.
PO4 Skill - Selectivity Recognition of key indicators for success in the travel and tourism industry and develop these practices through reflective and active learning in a working environment.
PO5 Competence - Context A commitment to working with, and implementing high ethical standards, best practice in corporate governance with respect for the community and the environment and a consciousness towards host environments and sustainability.
PO6 Competence - Role The ability to challenge themselves both academically and creatively in their work and personal aspirations.
PO7 Competence - Learning to Learn Vision and inspiration to become motivated, eager and confident ambassadors for the tourism industry.
PO8 Competence - Insight Confidence in their management, interpersonal and business skills and belief in their abilities to move forward in the tourism industry.
 

Semester Schedules

Year 1 / Semester 1

Mandatory 
Code Title Module Coordinator Version Credits
CMOD6001 Creativity Innovation&Teamwork MARESE BERMINGHAM 3 5
TOUR6024 Geography of Destinations Noel Murray 1 5
TOUR6023 Introduction to IT Skills Noel Murray 1 5
TOUR6018 Irish Heritage, Culture & TG Noel Murray 2 5
ACCT6024 Management Acc for Tour & Hosp Claire OSullivan Rochford 4 5
TOUR6003 Tourism Principles & Product Noel Murray 4 5

Year 1 / Semester 2

Mandatory 
Code Title Module Coordinator Version Credits
TOUR6025 Customer Service for Tourism Noel Murray 1 5
ECON6004 Economics for Services Noel Murray 5 5
HOSP6013 Management for Hospitality Noel Murray 6 5
TOUR6015 Principles of Tourism Mkting Noel Murray 4 5
HOSP6159 Restaurant Service Skills Noel Murray 1 5
TOUR6004 Tourism & Travel Principles Noel Murray 4 5
 

Year 2 / Semester 1

Mandatory 
Code Title Module Coordinator Version Credits
TOUR6022 Front Office Management Noel Murray 2 5
ACCT6024 Management Acc for Tour & Hosp Claire OSullivan Rochford 4 5
TOUR6029 Managing Visitor Attractions Noel Murray 1 5
TOUR6015 Principles of Tourism Mkting Noel Murray 4 5
LEGS6010 Tourism Law Noel Murray 4 5
Elective 
Code Title Module Coordinator Version Credits
LANG7016 Applied French Katie Power 3 5
LANG6041 German Language and Society Katie Power 3 5
TOUR6026 Intl. Tourism Dev. Policy Noel Murray 1 5
LANG6029 Spanish Language and Society Katie Power 5 5

Year 2 / Semester 2

Mandatory 
Code Title Module Coordinator Version Credits
STAT6015 Analytics for Tourism David Goulding 1 5
TOUR6008 Destination & Experiences Mgmt Noel Murray 4 5
TOUR6009 Financial Acc for Tour & Hosp Claire OSullivan Rochford 4 5
TOUR6027 Tourism Environmental Studies Noel Murray 1 5
TOUR6028 Tourism Events Management Noel Murray 1 5
Elective 
Code Title Module Coordinator Version Credits
LANG7016 Applied French Katie Power 3 5
TOUR7014 Aviation Studies and GDS Noel Murray 1 5
LANG6038 German for Business Katie Power 3 5
LANG6030 Spanish Language and Culture Katie Power 5 5
 

Year 3 / Semester 1

Mandatory 
Code Title Module Coordinator Version Credits
TOUR7015 Contemporary Tourism Behaviour Noel Murray 1 5
TOUR7009 E-Tourism & Digital Marketing Noel Murray 4 5
TOUR7002 Human Resource Management Noel Murray 5 5
TOUR7012 Research Methods Noel Murray 7 5
TOUR7016 Sustainable Tourism Marketing Noel Murray 1 5
Elective 
Code Title Module Coordinator Version Credits
TOUR7017 Sales and CRM for Tourism Noel Murray 1 5
LANG8016 Working and Living in France Katie Power 3 5
LANG7006 Working with German Katie Power 6 5
LANG6033 Working with Spanish Katie Power 7 5

Year 3 / Semester 2

Mandatory 
Code Title Module Coordinator Version Credits
HOSP7004 Finance for Hosp. and Tourism Claire OSullivan Rochford 4 5
TOUR6027 Tourism Environmental Studies Noel Murray 1 5
TOUR6028 Tourism Events Management Noel Murray 1 5
TOUR7004 Tourism Industry Learning Noel Murray 3 5
TOUR7005 Tourism Industry Learning P&E Noel Murray 3 5
Elective 
Code Title Module Coordinator Version Credits
LANG7001 French 6 Pio Fenton 2 5
LANG7002 German Business & Culture Katie Power 7 5
TOUR6029 Managing Visitor Attractions Noel Murray 1 5
LANG7012 Spanish Business and Culture Katie Power 2 5