INFO6032 - Business Data Management

Module Details

Module Code: INFO6032
Title: Business Data Management
Long Title: Business Data Management
NFQ Level: Fundamental
Valid From: Semester 1 - 2022/23 ( September 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 4820 - Information Systems
Module Delivered in: 1 programme(s)
Module Description: This module deals with databases and their central role in information management. It also introduces students to the basics of business intelligence, business analytics, and data protection and ethics.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Build a relational database in the area of finance or marketing.
LO2 Generate reports, perform advanced database queries, format reports, integrate database with other applications.
LO3 Describe the significance of databases as the backbone of Information Systems.
LO4 Identify the importance of Business Analytics and Business Intelligence to modern businesses.
LO5 Outline basic issues regarding Data Protection, Privacy and Ethics.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

None
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
None
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
 
Indicative Content
Database
Creating and Managing Relational Databases; Forms: tab order, moving and sizing controls, adding and deleting fields, subforms, importing spreadsheets, multi-table forms. Advanced queries: using the expression builder to perform calculations, summarising groups of records, display top or bottom values, parameter queries, crosstab queries; Reports: grouping, sorting, summarising, inserting formulas manually; charts; Create labels, merge data.
Database Processing
Components of a Database System: Database Application, Database Management System (DBMS) and Database; Features of a Database System: Tables, Queries, Forms, Reports; Enterprise DBMS vs. Personal DBMS; Data Models: Entities, Relationships, Cardinality; Normalisation; Data Quality.
Business Intelligence
Reporting: Basic Reporting, RFM Analysis, OLAP; Data Mining: Unsupervised, Supervised, Market Bucket Analysis; Decision Tree; Data Warehouses and Data Marts. Business Analytics;
Data Protection, Privacy & Ethics
Data Protection Commissioner, Personal Data, Sensitive Data, Data Protection Rights and Rules, Data Protection Acts, Case Studies, e.g. Social Media; Privacy; Ethics: Codes of Conduct, Surveillance.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Multiple Choice Questions % of Total Mark 20
Timing Week 6 Learning Outcomes 3,4
Assessment Description
MCQ / Short Answer Questions: Database Theory, Business Intelligence
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Timing Week 7 Learning Outcomes 1,2
Assessment Description
Lab Exam: Based on an existing database, students will have to perform advanced querying and reporting functions.
Assessment Type Multiple Choice Questions % of Total Mark 20
Timing Week 12 Learning Outcomes 4,5
Assessment Description
MCQ / Short Answer Questions: Business Intelligence, Data Protection, Privacy & Ethics
Assessment Type Practical/Skills Evaluation % of Total Mark 40
Timing Week 13 Learning Outcomes 1,2
Assessment Description
Project - Individual. Details will be handed out in week 7. Students will have to build a database application based on an individual business problem, using advanced reporting and querying functions.
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Presentation of Theory Topics Every Week 2.00 2
Lab Contact Computer Lab Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Self directed study Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Presentation of Theory Topics Every Week 0.50 0.5
Lab Contact Computer Lab Every Week 1.50 1.5
Independent & Directed Learning (Non-contact) Non Contact Self-directed Study Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • David M. Kroenke, Randall J. Boyle. (2021), Using MIS, 12th. 12, Pearson, Boston, [ISBN: 978013692165].
  • Alan Dillon. (2014), Step by Step Databases, 3rd. Gill & Macmillan, Dublin, p.384, [ISBN: 9780717160433].
Supplementary Book Resources
  • Kenneth Laudon, Jane P. Laudon. (2020), Management Information Systems: Managing the Digital Firm, 16th. 15, Pearson Education, Upper Saddle River, NJ, p.656, [ISBN: 9781292296562].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBTCO_7 Bachelor of Business in Business Technology and Communications 4 Mandatory