MRKT6024 - Media Publishing in Work

Module Details

Module Code: MRKT6024
Title: Media Publishing in Work
Long Title: Media Publishing in the Workplace
NFQ Level: Fundamental
Valid From: Semester 1 - 2022/23 ( September 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: The module aims to equip students with the skills required to produce a variety of content in a multi-platform workplace environment. This module will develop students content writing and publishing skills using appropriate software packages.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Design and produce multi-colour publication in the form of a brochure, poster and newsletter.
LO2 Create, edit and manage digital images following best practice.
LO3 Produce shareable audio and video content using appropriate devices.
LO4 Construct create clear, cohesive, and accurate written communications using appropriate technologies.
LO5 Critique individually and in a team online content and understand the principals of selecting content suitable to a specific audience.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
An Introduction to Commercial Media Publishing
What is Commercial Media Publishing, challenges and solutions digital media presents, explore an industry standard software package.
Publishing Skills
Produce business content, from concept, through to planning design and layout, using appropriate software. Produce content for offline and online platforms that complement and reinforce the branding of the organisation.
Understand digital needs of a business
Research audience requirements, design a suitable message with purpose to transfer online using collaborative methods.
Using online applications
Identify and use suitable online applications that facilitate online publishing of business content, digital communications such as video conferencing and collaborative team working activities.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Presentation % of Total Mark 20
Timing Week 5 Learning Outcomes 4,5
Assessment Description
Group Presentation, e.g. evaluate a chosen companies online content across various platforms.
Assessment Type Practical/Skills Evaluation % of Total Mark 50
Timing Week 10 Learning Outcomes 1,2,4,5
Assessment Description
Project e.g. using various publishing skills create content which can be used online and offline.
Assessment Type Practical/Skills Evaluation % of Total Mark 30
Timing Week 13 Learning Outcomes 1,2,3,4
Assessment Description
E-Portfolio
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Computer based lab instruction Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Independent Learning Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Computer based lab instruction Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Independent Learning Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Melanie Deziel. (2020), The Content Fuel Framework: How to Generate Unlimited Story Ideas, 1st. [ISBN: 9781734329001].
Supplementary Book Resources
  • Carrie Hane. (2018), Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (Voices That Matter), 1st. New Riders, [ISBN: 9780134763385].
  • Jason Miles. (2019), Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence, 2nd. McGraw Hill, [ISBN: 978126045330].
  • Kelly Anton, Tina DeJarld. (2021), Adobe InDesign Classroom in a Book, 1st. Adobe, p.448, [ISBN: 978013687028].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBTCO_7 Bachelor of Business in Business Technology and Communications 4 Mandatory