MGMT7086 - Business Feasibility Plan

Module Details

Module Code: MGMT7086
Title: Business Feasibility Plan
Long Title: Business Feasibility Plan
NFQ Level: Intermediate
Valid From: Semester 2 - 2019/20 ( January 2020 )
Duration: 1 Semester
Credits: 10
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: The student will produce a business plan or address a specific strategic issue as identified following consultation with their placement centre. All aspects of a business plan or strategy including financial, legal requirements, market research and staffing will be considered.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Conduct a strategy-based needs analysis in a placement centre.
LO2 Collate, analyse and apply both primary and secondary research on the chosen topic.
LO3 Present a structured oral presentation of the proposed plan.
LO4 Develop a structured report outlining the feasibility of the proposed plan.
LO5 Identify recommendations for the placement centre or future entrepreneurs on the merits of this business venture.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Business Plan
Identify a topic. Conduct a needs analysis with the placement centre.
The Organisational Plan
Business structure, legal structure and organisational structure of the existing business.
Research
Primary and secondary research. Comprehensive market research including Integrated Marketing Communications (IMC) strategies. Questionnaire design, distribution and analysis and/or interviews/focus groups with relevant stakeholders or potential target markets.
The Financial Plan
Identify and discuss the most appropriate source of finance/funding for the business plan including but not restricted to venture capitalist, private investors, capital budget and state/government support. Sources of debt financing, Profit and loss and cash flow projections for the first three years of the plan including cost effectiveness of the plan.
The Operations Plan
Location, layout and physical facility requirements. Operations including staffing, supply systems and Information Technology to bring the plan to reality. Recruitment, policies and procedures for the day to day running of the business.
Further Opportunities
Expansion capabilities and plans for future growth. Recommendations for future ventures within the business. Review and self reflect on the process.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 20
Timing Week 2 Learning Outcomes 1,2
Assessment Description
Justify the selection of the proposed plan/idea following initial stages of primary and secondary research.
Assessment Type Presentation % of Total Mark 40
Timing Week 12 Learning Outcomes 2,3
Assessment Description
Presentation to relevant company/faculty personnel on recommendations including challenges encountered. Formative feedback will be provided throughout the Placement experience via Skype and other online communication platforms (e.g. Canvas, Email, etc.).
Assessment Type Project % of Total Mark 40
Timing Week 13 Learning Outcomes 4,5
Assessment Description
Completed Business or Strategic Plan. Formative feedback will be provided throughout the Placement experience via Skype and other online communication platforms (e.g. Canvas, Email, etc.).
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Distance-Learning Supervisor Consultation Every Week 4.00 4
Lecture Contact Residential Week Lecture Series Once per semester 2.00 30
Independent & Directed Learning (Non-contact) Non Contact Workplace Reflections Every Week 8.00 8
Total Hours 42.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Distance-Learning Supervisor Consultation Every Week 4.00 4
Lecture Contact Residential Week Lecture Series Once per semester 2.00 30
Independent & Directed Learning (Non-contact) Non Contact Workplace Reflections Every Week 8.00 8
Total Hours 42.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 6.00
 
Module Resources
Recommended Book Resources
  • Paul Burns. (2016), Enlarge Entrepreneurship and Small Business Start-up, Growth and Maturity, 4th. MacMillan, [ISBN: 978113743035].
  • Brian O' Kane. (2017), Starting a Business in Ireland, 7th. [ISBN: 9781781193105].
Supplementary Book Resources
  • David R Stokes. (2017), Small Business Management & Entrepreneurship, 7th. [ISBN: 9781473729735].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BSPRT_8 Bachelor of Business (Honours) in Sport & Exercise Management 6 Group Elective 1