Module Details

Module Code: MGMT8009
Title: Intl Strategies & Org
Long Title: Internationalisation Strategies and Orga
NFQ Level: Advanced
Valid From: Semester 2 - 2011/12 ( February 2012 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 2 programme(s)
Module Description: More and more foreign countries are becoming a source of both production and sales for many firms. This module examines the reasons for international business activity, the nature of international business and the various modes used by firms to engage in international business. The module critiques the evolution of firm strategy as part of the internationalization process, plus the countervailing forces that firms are likely to encounter during that process.

To address them, the module examines the nature and characteristics of international business, motivations for internationalisation, various entry models available to international business and the strategies and organisation of the multinational firm. Finally, the business functions within multinational enterprises and ethics of international business will be reviewed in some detail.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Debate and appraise the impact of ethics and social responsibility on international business activities.
LO2 Assess the reasons for a firm to go international and evaluate the attractiveness of domestic and international markets.
LO3 Formulate and discuss the various forms of strategy in the evolution of the firm's internationalisation efforts.
LO4 Evaluate the importance of business operations and support services to firms seeking to internationalise.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
None
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
None
 
Indicative Content
Introduction to International Business
Terminology, types of international business, history of international business, Ireland’s performance in international markets; why is international business different? Comparison with domestic business. Why engage in international business. International business models. Patterns of international expansion. Forces affecting International Business.
International Trade and Foreign Investment
International trade, foreign investment, reasons for going abroad, researching international markets, screening opportunities, analysing foreign markets.
Strategies for Entering Foreign Markets
Selecting Entry Modes: Exporting, turnkey projects, joint ventures and wholly owned subsidiaries, licensing, franchising. Foreign direct investment and strategic alliances.
International Strategic Management
Challenges of international strategic management. Strategic alternatives, components of international strategy, international strategic management process, levels of international strategies.
Business Operations
Managing Business Functions Internationally: Exporting, Importing and countertrade, Global Manufacturing and Supply Chain, Outsourcing and logistics, R&D, Multinational Accounting and tax functions, The Multinational Finance Function, Human Resource Management
Marketing and international business opportunities
Export marketing defined; Market entry strategies; Export logistics; The mechanics of payment; Transport and documentation, Export support institutions (ITB/Enterprise Ireland, An Bord Bia, Euro Info Centre, Irish Exporters Association); Formulating international marketing plans.
Ethics and Social Responsibility
Ethics in cross-cultural and international contexts, managing ethical behaviour across borders, foundations for responsible behaviour, key issues of globalisation and society, corporate responses to globalisation.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 25
Timing Week 5 Learning Outcomes 1
Assessment Description
Analysis of case study on ethics and social responsibility in international business
Assessment Type Other % of Total Mark 50
Timing Week 10 Learning Outcomes 2,3,4
Assessment Description
In class exam assessing learning outcomes 2,3 and 4
Assessment Type Presentation % of Total Mark 25
Timing Sem End Learning Outcomes 1,2,3,4
Assessment Description
Group present an analysis of the evolution of a firm's internationalisation efforts
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of course material and involvement of guest lecturers Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Learner self directed study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Charles W.L. Hill,. (2009), International Business, 6th International. McGraw-Hill, [ISBN: 9780071287982].
Supplementary Book Resources
  • John Daniels, Lee Radebaugh, Daniel Sullivan,. (2009), International Business, 11th. Pearson/Prentice Hall, [ISBN: 9780135001127].
  • Tim Andrews, Nartnalin Chompusri and Bryan Baldwin. (2003), The Changing Face of Multinational Organisations in Southeast Asia., Routledge, USA, [ISBN: 0-415-26095-7].
  • John Kline. (2005), Ethics for International Business: Decision making in a global Political Economy, Routledge, USA, [ISBN: 0-415-35103-0].
  • Ricky Griffin & Michael Pustay. International Business, 4th. Pearson Prentice Hall, USA, [ISBN: 0-13-123017-4].
  • Michael R. Czinkota et al. (2009), International Business, European. Wiley, [ISBN: 9780470510292].
  • Gillespie, Jeannet & Hennessey. (2007), Global Marketing, 2nd. Houghton Mifflin, USA, [ISBN: 0-618-65953-6].
  • McFarlin & Sweeney. (2006), International Management: Strategic Opportunities and Cultural Change, 3rd. Houghton Mifflin, USA, [ISBN: 0-618-51983-1].
  • Charles Hill. (2006), Global Business Today, 4th. McGraw Hill, USA, [ISBN: 0-07-111595-1].
  • Barlett & Ghoshal. (2000), Text, cases and Readings in Cross Border Management, 3rd. McGraw Hill, USA.
  • Clarke & Wilson. (2009), International Business, 1st. McGraw Hill, [ISBN: 139780077115852].
  • Pervez Ghauri and Philip R. Cateora. (2005), International marketing, McGraw-Hill Professional, Maidenhead, [ISBN: 0077108302].
  • Masaaki Kotabe, Kristiaan Helsen. (2007), Global marketing management, 4th. Wiley, Hoboken, NJ, [ISBN: 0471755273].
  • Philip R. Cateora, John L. Graham. (2007), International marketing, McGraw-Hill/Irwin, Boston, Mass., [ISBN: 9780071105941].
Supplementary Article/Paper Resources
  • Thomas Hout, Michael Porter & Eileen Rudden. (1996), How Global Companies Win out, Porter on Competition: A HBR Book, p.289-308.
  • Michael Porter. (1996), Competing Across Locations: Enhancing Competitive Advantage through a Global Strategy, Porter on Competition: A HBR book, p.309-350.
  • P.J. Buckley & M. C. Casson. (1998), Analysing Foreign Market Entry Strategies: Extending the Internationalisation Approach, Journal of International Business Studies, Volume 29 Issue 3 3rd Quarter.
  • Journal. Business Ethics Quarterly.
  • Journal. Business Ethics: A European Review.
  • Journal. Journal of Business Ethics.
Other Resources
  • Website, Irish Trade Board / Enterprise Ireland. www.enterprise_ireland.com.
  • Website, Irish Exporters Association. www.irishexporters.ie.
  • Website, Cork Euro Info Centre. www.eic.ie.
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_CCOPM_9 Master of Science in Construction Project Management 2 Elective
CR_CCNPM_9 Postgraduate Diploma in Science in Construction Project Management 2 Elective