Module Details

Module Code: MMED7012
Title: Communications Practice
Long Title: Communications Practice
NFQ Level: Intermediate
Valid From: Semester 1 - 2012/13 ( September 2012 )
Duration: 1 Semester
Credits: 5
Field of Study: 2130 - Multimedia
Module Delivered in: 1 programme(s)
Module Description: This module focuses attention on the practice and importance of communications in the business setting and on the tools and techniques required to operate in an effective professional manner. The module focuses on the development of personal presentation skills and focuses on the importance of networking and relationship building to career and professional success.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the core elements of professional communications in the corporate setting.
LO2 Apply the key elements of personal presentation with a view to persuasion.
LO3 Apply the key elements of written and visual communication in the business and media environments.
LO4 Describe and implement fundamental public relations and publicity techniques.
LO5 Develop networking strategies for personal professional development.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introduction to Communication Practice
Fundamental communication practices in organisations. Report writing fundamentals.
Corporate and Media Writing
The principles of corporate and media writing. Structure and composition of the news story. The press release as a media tool. Publicity planning.
Presentation Skills
Personal presentation skills. Planning the presentation: content preparation, structure, tone and timing. Defining purpose, identifying key points and clarifying key messages. Content research and time-lining. Holding audience attention.
Visual Communication
Use of audiovisual aids in personal presentations. Use of powerpoint as A/V aid. Design fundamentals of powerpoint - colour, transitions, typography considerations.
Personal Branding and Networking
Defining branding. Advantages of personal branding. Networking skills. Networking on and offline.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Presentation % of Total Mark 50
Timing Sem End Learning Outcomes 2,3,5
Assessment Description
Presentation on a corporate/business planning topic.
Assessment Type Written Report % of Total Mark 50
Timing Sem End Learning Outcomes 1,4,5
Assessment Description
Publicity plan for start-up enterprise.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact In class contact Every Week 1.50 1.5
Lecturer Supervised Learning (Non-contact) Non Contact Circulated course material Every Week 1.50 1.5
Independent & Directed Learning (Non-contact) Non Contact Self directed study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact In class contact Every Week 1.50 1.5
Lecturer Supervised Learning (Non-contact) Non Contact Circulated course material Every Week 1.50 1.5
Independent & Directed Learning (Non-contact) Non Contact Self directed Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Heather Townsend,. FT Guide to Business Networking: How to use the power of online and offline networking for business success, [ISBN: 0273745824].
  • Lucy Laville, Neil Richardson,. Develop Your PR Skills: Get the Competitive Edge, Think Strategically, Learn to Use Social Networks, [ISBN: 0749459700].
  • Robert Gentle,. Read This: Business Writing That Works, [ISBN: 0-273656503].
This module does not have any article/paper resources
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BENPO_6 Certificate in Enterprise Potential 1 Mandatory