Module Details

Module Code: MGMT9038
Title: Business Environ. Simulation
Long Title: Business Environment Simulation
NFQ Level: Expert
Valid From: Semester 1 - 2024/25 ( September 2024 )
Duration: 1 Semester
Credits: 10
Field of Study: 3450 - Business & Management
Module Delivered in: 4 programme(s)
Module Description: The aim of this module is to provide students with an interactive platform to test assumptions and learn from mistakes so they are better prepared to step confidently into their business career. Through this module, students get the chance to apply what they've learned across all disciplines of business in a strategic, competitive, engaging learning experience.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Formulate, implement, lead and defend a Business development strategy
LO2 Evaluate and critically assess business environmental opportunities and threats.
LO3 Strategically develop and lead market entry strategies and tactics as well as implement business plans
LO4 Critically analyse the execution of business development strategies
LO5 Critically analyse and evaluate key aspects of the learning process.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Business Environment Simulation
In the business environment simulation module, the student manages an on-going business. Working with their teammates, they are in direct competition with other firms in their industry. Their goal is to improve the firm's overall financial, operating and market performance. The participants have to work together in teams in a simulation that links all teams together in a competitive and dynamic environment. The teams have to find ways of working effectively together and making smart decisions that will improve the strength and results of their team. Students will draw on knowledge from a diverse range of modules, and on their own experience, to lead the chosen organisation, justifying their plans and decisions throughout.
Reflective Learning
Critical aspects of the Reflective Learning process.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Presentation % of Total Mark 10
Timing Week 5 Learning Outcomes 1,2,5
Assessment Description
This presentation will be based on the student's experience thus far in the simulation, for example the process of conducting a strategic analysis and developing strategic choices for the chosen organisation.
Assessment Type Written Report % of Total Mark 50
Timing Week 7 Learning Outcomes 1,2,3
Assessment Description
This will comprise of the documentation developed for the chosen organisation, for example the strategic analysis, strategic choices, and a detailed business plan for the next 3 years.
Assessment Type Presentation % of Total Mark 30
Timing Week 12 Learning Outcomes 1,2,3,4,5
Assessment Description
This will be based on the group's reasoning behind their strategic decisions and their defence of the strategies undertaken for the chosen organisation. This will also comprise of an evaluation of how the group has performed on the criteria of their firm's overall financial, operating and market performance vis a vis the other firms in the industry and the industry benchmark.
Assessment Type Reflective Journal % of Total Mark 10
Timing Week 13 Learning Outcomes 4,5
Assessment Description
Reflect upon the business simulation experience and learning.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Implementation of Simulation programme Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Self learning by the student Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Implementation of Simulation programme Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Self learning by student Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Richard Whittington,Patrick Regner,Duncan Angwin,Gerry Johnson,Kevan Scholes. (2022), Exploring Strategy, Text & Cases, 13th. Pearson, [ISBN: 9781292428741].
Supplementary Book Resources
  • Barbara Bassot. (2020), The Reflective Journal, 3rd. Bloomsbury Publishing, [ISBN: 9781352010299].
  • Robert M. Grant. (2021), Contemporary Strategy Analysis, 11th. John Wiley & Sons, [ISBN: 9781119815235].
  • Arthur A. Thompson, Jr.,John E. Gamble,Margaret Peteraf,A. J. Strickland, III. (2021), Crafting and Executing Strategy: Concepts and Cases, 23rd. McGraw-Hill Education, [ISBN: 9781264250134].
This module does not have any article/paper resources
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BCSIM_9 Certificate in Corporate Strategy Implementation 1 Mandatory
CR_BGLBP_9 Master of Arts in Global Business Practice 2 Mandatory
CR_BIBUS_9 Master of Science in International Business 3 Mandatory
CR_BGLOB_9 Postgraduate Diploma in Arts in Global Business 2 Mandatory