Module Details

Module Code: TOUR8016
Title: Aviation Travel Management
Long Title: Aviation Travel Management
NFQ Level: Advanced
Valid From: Semester 1 - 2024/25 ( September 2024 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: 1 programme(s)
Module Description: This module will provide an insight into the key managerial operations of both airports and airline companies and an understanding of economic issues within the air transport industry.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Identify the planning and operational aspects of contemporary airlines.
LO2 Analyse airline cost structures, the factors affecting costs, cost management, airline pricing and revenue management.
LO3 Describe the economics of the airline and airport industry.
LO4 Examine the airport business environment.
LO5 Analyse the challenges faced by the aviation industry in today’s rapidly changing world.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Airline Operations
Overview of the airline industry. Factors that affect the airline industry. Schedule airlines, charter airlines and low cost airlines. Product planning. Airline alliances, joint ventures and mergers.
Airline Management
Economic decision making in the air transport industry. Determinants and characteristics of demand and supply for the airline industry. Oligopoly market structure. Factors affecting costs and cost structures. Management of costs. Airline pricing, fare structures and revenue management.
Airport Operations
Overview of the airport industry. Airport services and facilities, airport development and ownership. Airport service quality. Airport demand management. Slot allocation.
Airport Management
Airport aeronautical and non aeronautical revenue. Airport costs. Airport economics and performance. Airport benchmarking.
Future of the Industry
Predicted growth in different areas of the industry. Changes in the industry. Threats to the airline industry. Environmental constraints.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 30
Timing Week 6 Learning Outcomes 1,2,3
Assessment Description
In class exam on the airline industry
Assessment Type Essay % of Total Mark 40
Timing Week 9 Learning Outcomes 1,2,3,4,5
Assessment Description
Written 2,500-3,000 word essay on a chosen topic within the aviation industry.
Assessment Type Short Answer Questions % of Total Mark 30
Timing Week 13 Learning Outcomes 3,4
Assessment Description
In class exam on the airport industry.
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Study/Reading Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Study/Reading Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • J. G. Wensveen. Air Transportation, 9th Ed. [ISBN: 9780367364489].
  • Anne Graham. Managing Airports, 6th Ed. [ISBN: 9781032216386].
  • Peter Belobaba (Editor), Amedeo Odoni (Editor), Cynthia Barnhart (Editor). (2015), The Global Airline Industry, 2nd Ed. Wiley, UK, [ISBN: 978111888117].
  • Madhav R. Dileep, Ajesh Kurien. Air Transport and Tourism, 2nd Ed. [ISBN: 9780367683207].
Supplementary Book Resources
  • Gerald N. Cook,Bruce G. Billig. Airline Operations and Management, 2nd Ed. [ISBN: 9781032268736].
  • Rigas Doganis. Flying Off Course, 5th Ed. [ISBN: 1138224243].
Recommended Article/Paper Resources
  • Elesvier Science Ltd. The Journal of Air Transport Management.
  • Elesvier Science Ltd. Journal of Transport Geography.
  • Elesvier Science Ltd. Tourism Management,.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 7 Elective