Module Details

Module Code: TOUR7008
Title: Tourism Operations Management
Long Title: Tourism Operations Management
NFQ Level: Advanced
Valid From: Semester 1 - 2024/25 ( September 2024 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: 1 programme(s)
Module Description: This module seeks to introduce tourism students to the management of attraction / tourism business operations: The role of the customer, organisation and service staff member as well as the physical environment.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Assess management of the participants in the service encounter and also the role of the physical environment or servicescape.
LO2 Detail the considerations or issues of note with regard to the location of a tourism attraction / business
LO3 Design and implement strategies to smooth demand and maximise facility capacity while positively affecting customer satisfaction and revenue generation
LO4 Recognise the central role of the customer in Tourism operations and the need to maximise customer participation, co-creation of experience and value through supply relationships.
LO5 Outline operational considerations for the international expansion of a tourism / service company
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introduction to Operations Management
Organisational, Personnel and Customer Role in the service encounter and their influence on the management of operations
Managing the "Physical Environment" of Tourism
The role of blueprinting, failsafeing, Servicescapes and their effect on employee and customer behaviour and interaction in tourism operations. Environmental psychology in tourism.
Locating a Tourism Business or Attraction
Examination of the factors effecting the location of national and international tourism attractions. Use of Case Study to demonstrate concepts of Location and demand in tourism. Facility Location Techniques. Multiple Facility Considerations and Competitive Clustering.
Managing Capacity & Demand
Operational Strategies for Managing Capacity & Demand. Queuing Models. Real & Virtual. The role of the servicescape in managing queues. Impact of health and safety on customer experience. The impact of waiting on customer satisfaction. The economics of waiting - using waiting lines to stimulate revenue.
The Role & Management of the Tourist
The use of Customers as service provider in tourism. Maximising customer involvement & productivity in tourism. Developing the co-creation visitor experience.
Service Supply Relationship Management for Tourism & Services
Service Supply Relationships V's Supply Chain Management. Using Supply Relationships to manage quality, Creating Value for the guest through partnerships. Potential issues of Inventory Management and Outsourcing of tourism projects.
Growth & Globalisation of Operations
Operational issues associated with the Domestic & International expansion of Tourism Business. Creation of Global Operations Strategy.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 20
Timing Week 4 Learning Outcomes 3
Assessment Description
Demand,Capacity & Waiting Line Management
Assessment Type Project % of Total Mark 40
Timing Week 9 Learning Outcomes 1,2
Assessment Description
Operations, Physical Environment & Location
Assessment Type Other % of Total Mark 40
Timing Sem End Learning Outcomes 4,5
Assessment Description
Customer, Supply Relationships & International Operations
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Tourism Operations Management Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Study / Reading Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Tourism Operations Management Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Study Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Ivanov, D. et al. (2019), Global supply chain and operations management: a decision oriented introduction to the creation of value, 2nd. Oxford University Press, Cham.
  • Rockson, T.. (2019), Your Difference to Make a Difference : How to Connect and Communicate in a Cross-Cultural World, John Wiley and Sons.
Recommended Article/Paper Resources
  • Fan et al.. (2022), Global operations and supply‐chain management under the political economy, Journal of Operations Management, 38.
  • Ferdows, K.. (2018), Keeping up with growing complexity of managing global operations, International journal of operations & production management, 38.
  • Minglong, L.. (2021), A systematic review of AI technology-based service encounter Implications for hospitality and tourism operations, International Journal of Hospitality Management, 95.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 8 Mandatory