Module Details

Module Code: CTEC8005
Title: New Media Production
Long Title: New Media Production
NFQ Level: Advanced
Valid From: Semester 2 - 2023/24 ( January 2024 )
Duration: 1 Semester
Credits: 5
Field of Study: 5232 - Communication Technologies
Module Delivered in: 2 programme(s)
Module Description: This module provides learners with the conceptual skills required to understand web based communication. It offers students practical experience of appropriate tools for the collaborative production, editing and delivery of content for the web.
It also provides a practical introduction to commercial online environments used to control and evaluate public access to online content.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain how web 2.0 applications are embedded in a wider digital infrastructure which supports online communications;
LO2 Deliver communication solutions effectively through web based publications using appropriate industry standard proprietary, or opensource tools;
LO3 Incorporate a range of media assets such as text, image, audio and video into a web site or online publication;
LO4 Apply a critical approach to implementing a communications strategy which employs contemporary digital technologies.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
New Media Production - Theory and Practice
Approaches to online publishing, research and development through an investigation of case-studies. Research methods and how to convert requirements into web solutions. Concept methods and how to progress from concept to realisation.
New Media and Collaborative Communication
Trends in collaborative communication: Blogs, Podcasting, Wikis. Considerations for effective communication. Project planning and documentation. Delivery methods. Use of Media file types and formats. Technical considerations: Bandwidth, compatibility, server issues.
New Media Production in Practice
Practical Use of Web 2.0 tools for research, design and development of a functional web based publication.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Practical/Skills Evaluation % of Total Mark 25
Timing Week 8 Learning Outcomes 2,3,4
Assessment Description
Application of technical and creative knowledge relevant to module
Assessment Type Project % of Total Mark 75
Timing Sem End Learning Outcomes 1,2,3,4
Assessment Description
Media Project and Report
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures on theory of web based communication Every Week 1.00 1
Lab Contact Practical skills on conceptualising and creating content for the web Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Learners' practice of web customisation and content creation Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures on theory of web based communication Every Week 1.00 1
Lab Contact Practical skills on conceptualising and creating content for the web Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Learners' practice of web customisation and content creation Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Steve Krug. (2013), Don't Make Me Think, Revisited, 3rd. New Riders, [ISBN: 978-0321965516].
Supplementary Book Resources
  • Sarah Richards. (2017), Content Design, 1st. [ISBN: 978-1527209183].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HJDCC_9 Master of Arts in Journalism and Digital Content Creation 2 Mandatory
CR_BPRNM_9 Master of Arts in Public Relations with New Media 2 Mandatory