Module Details

Module Code: AUTO8012
Title: Auto Industry Entrepreneurship
Long Title: Auto Industry Entrepreneurship
NFQ Level: Advanced
Valid From: Semester 2 - 2023/24 ( January 2024 )
Duration: 1 Semester
Credits: 5
Field of Study: 5251 - Automotive Engineering
Module Delivered in: 1 programme(s)
Module Description: This module provides learners with a comprehensive understanding of the requirements for successful entrepreneurship and strategic management of businesses within the automotive sector.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyse the essential elements required for successful entrepreneurship and business performance within the automotive industry
LO2 Evaluate effective change strategies and strategic management planning within the automotive industry
LO3 Critically appraise management strategies with regard to ethics and corporate social responsibility within the automotive Industry
LO4 Analyse and critique key performance indicators for developing management strategies
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Entrepreneurship Basics
Definition of entrepreneurship. Role of entrepreneurship in society. Characteristics and motivations of entrepreneurs. The nature of entrepreneurial opportunity. Entrepreneurial activity in Ireland. Supports for entrepreneurs.
The Entrepreneurial Process
Identifying and exploiting opportunities in the automotive industry. New venture planning. Industry research. Enterprise innovation. Feasibility study and Business plan preparation for Automotive applications. Analysis of KPIs for strategic decision making.
Types of Business Structure and Ways of Entering Business
Business strategy. Analysis of appropriate business structures. Sole Trader, Partnership, Limited / unlimited company. Business naming requirements and registration. Legal requirements. Franchising, licencing.
Financing Business
Financing options for new business ventures and business development within the Automotive sector. Basics of successfully securing finance for start up and established businesses.
Strategic Time Management
Importance of time management. Strategic approaches and management techniques for planning, monitoring and reviewing time utilisation. Methods for analysis of productivity and identification of time-wasting activities within motor dealership sales and after-sales activities. KPI analysis for effective time utilisation.
Ethics & Social Responsibility
Importance of ethics and social responsibility for organisations within the Motor Industry. Influence of ethics in strategic decision making. Codes of conduct and standards.
Change Management
The nature and importance of organisational change. Factors influencing change within the Automotive sector. Resource planning. Strategic planning and technology utilisation in the management of evolving industry requirements. Business simulation.
E-Commerce & Social Media
Utilising and optimising E-Commerce and social media strategies for business performance. Market positioning.
Customer Relationship Management
GDPR. The significance of CRM in business. CRM strategies. Key features of CRM systems. Analysis of CRM data for business development. Types of CRM systems - Desktop, Client/server and Cloud-based.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 30
Timing Week 10 Learning Outcomes 1,2,3,4
Assessment Description
Short answer questions based on all the learning outcomes.
Assessment Type Project % of Total Mark 40
Timing Week 12 Learning Outcomes 1,2,3
Assessment Description
Comprehensive written report aligned to role of entrepreneurship within the automotive industry.
Assessment Type Presentation % of Total Mark 30
Timing Week 13 Learning Outcomes 1,2,3
Assessment Description
Presentation of the student's project along with a oral interview. 20% project defence and 10% presentation delivery.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 3.00 3
Independent Learning Non Contact Review of lecture material and further research Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 3.00 3
Independent Learning Non Contact Review of lecture material and further research Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Brian O'Kane. Starting a Business in Ireland, 8th Edition. [ISBN: 1781196028].
  • Martin Thoma. (2018), FT Guide to Social Media Strategy, FT Press, p.280, [ISBN: 9781292234823].
  • Ryan McGrath. (2018), SOCIAL MEDIA MARKETING: Latest Tips and Trends, Independently Published, p.82, [ISBN: 9781731322333].
  • Paul Burns. (2016), Entrepreneurship and Small Business, 4th. Red Globe Press, p.0, [ISBN: 9781137430359].
  • Bernard J. O'Hara. (2011), Entrepreneurship in Ireland, Gill Education, p.351, [ISBN: 9780717149766].
Supplementary Book Resources
  • J. E. Ford. (2018), Social Media Marketing for the Future, Independently Published, p.110, [ISBN: 9781729136515].
  • Michael J. Morris. (2017), Starting a Successful Business, 8th Edition. Kogan Page, p.0, [ISBN: 9780749480868].
  • Antonios Chorianopoulo. (2016), Effective CRM using Predictive Analytics, John Wiley & Sons, p.405, [ISBN: 9781119011552].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_EABMT_8 Bachelor of Science (Hons) in Automotive Business Management and Technology 8 Mandatory