Module Details

Module Code: MGMT8067
Title: Aviation Business Environment
Long Title: Aviation Business Environment
NFQ Level: Advanced
Valid From: Semester 2 - 2023/24 ( January 2024 )
Duration: 1 Semester
Credits: 10
Field of Study: 3450 - Business & Management
Module Delivered in: 2 programme(s)
Module Description: This module explores the aviation business and its environment from the perspective of those that may have some exposure to that industry. The module looks at the strategic, tactical and operational aspects of the business while exploring trends and challenges. Key aspects of the aviation ecosystem are discussed including human resource management, risk management and aviation finance.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Evaluate the strategic challenges and opportunities of the aviation world with respect to aviation, aviation infrastructure and airlines.
LO2 Appraise the functional aspects of aviation finance with respect to its operation and its sectoral context with particular emphasis on hedging and leasing.
LO3 Evaluate various existing and emergent business models at the heart of the aviation industry and its associated business segments.
LO4 Analyse the specific challenges associated with various business functions within the aviation industry with specific emphasis on HRM, Marketing and Logistics.
LO5 Discuss the stakeholder environment of the aviation industry while detailing knowledge of regulation, competition, shareholders and the macro environment.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
 
Indicative Content
Airline and Airport Operations
Understand the range and scale of airports and airlines and its importance to world and national economies. How airports and airlines interact logistically and financially. The role of Airports in logistics. Airline Structures and Strategy. Stakeholder Ecosystem - shareholders, regulators and competition.
Aviation Finance
Airline finance, leasing, time value of money, fuel hedging, financial performance and measurement, management of cash flow, management of capital assets.
Marketing & Business Development in Aviation
Marketing in the Airline Industry, industrial buying behaviour, consumer buying behaviour, segmentation in the air-passenger industry, segmentation in the air-freight business, PESTEL Analysis, Marketing Strategies, Customer service, Channel Management.
HRM in the Aviation Sector
Impact of Globalisation, Industrial Relations, Workforce Diversity, staff training and development, health and safety.
Business Models
Customer oriented Business model Innovation; Value Co-creation oriented business model Innovation; Long Haul; Short Haul; Business; Personal; Regulation; open skies; Chicago Convention; Ownership; Freedoms of the Air; Deregulation; liberalisation; Bilateral; Multilateral; Low Cost; ancillary revenues; network business model; Mergers, acquisitions and consolidations.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Essay % of Total Mark 30
Timing Week 5 Learning Outcomes 1,3
Assessment Description
Essay exploring challenges of Aviation industry e.g. challenges of maintaining competitive advantage in a changing environment or the possibilities of new technologies in driving new business.
Assessment Type Written Report % of Total Mark 70
Timing Week 13 Learning Outcomes 2,3,4,5
Assessment Description
Report examining various business functions within the aviation sector, including demonstrating an understanding of aviation finance and leasing.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures on topics underpinning the learning outcomes Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Directed activities to support classroom delivery, study, research and reading. Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures on indicative content underpinning the learning outcomes Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Directed activities to support classroom delivery, study, research and reading. Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Peter Belobaba. (2015), The Global Airline Industry, 1. John Wiley and Sons, UK, [ISBN: 9781118881170].
  • Stephen Shaw. (2011), Airline Marketing and Management, Taylor & Francis Ltd, [ISBN: 9781409401490].
  • Bijan Vasigh. (2014), Foundations of Airline Finance, Routledge, [ISBN: 9780415743266].
Recommended Article/Paper Resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BIBAV_8 Bachelor of Arts (Honours) in International Business with Aviation Studies 11 Mandatory
CR_BGBPS_8 Bachelor of Science (Honours) in Global Business and Pilot Studies 11 Elective