Module Details
| Module Code: |
MGMT8067 |
| Title: |
Aviation Business Environment
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Long Title:
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Aviation Business Environment
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| NFQ Level: |
Advanced |
| Valid From: |
Semester 2 - 2023/24 ( January 2024 ) |
| Field of Study: |
3450 - Business & Management
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| Module Description: |
This module explores the aviation business and its environment from the perspective of those that may have some exposure to that industry. The module looks at the strategic, tactical and operational aspects of the business while exploring trends and challenges. Key aspects of the aviation ecosystem are discussed including human resource management, risk management and aviation finance.
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| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Evaluate the strategic challenges and opportunities of the aviation world with respect to aviation, aviation infrastructure and airlines. |
| LO2 |
Appraise the functional aspects of aviation finance with respect to its operation and its sectoral context with particular emphasis on hedging and leasing. |
| LO3 |
Evaluate various existing and emergent business models at the heart of the aviation industry and its associated business segments. |
| LO4 |
Analyse the specific challenges associated with various business functions within the aviation industry with specific emphasis on HRM, Marketing and Logistics. |
| LO5 |
Discuss the stakeholder environment of the aviation industry while detailing knowledge of regulation, competition, shareholders and the macro environment. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| No requirements listed |
| Indicative Content |
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Airline and Airport Operations
Understand the range and scale of airports and airlines and its importance to world and national economies. How airports and airlines interact logistically and financially. The role of Airports in logistics. Airline Structures and Strategy. Stakeholder Ecosystem - shareholders, regulators and competition.
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Aviation Finance
Airline finance, leasing, time value of money, fuel hedging, financial performance and measurement, management of cash flow, management of capital assets.
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Marketing & Business Development in Aviation
Marketing in the Airline Industry, industrial buying behaviour, consumer buying behaviour, segmentation in the air-passenger industry, segmentation in the air-freight business, PESTEL Analysis, Marketing Strategies, Customer service, Channel Management.
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HRM in the Aviation Sector
Impact of Globalisation, Industrial Relations, Workforce Diversity, staff training and development, health and safety.
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Business Models
Customer oriented Business model Innovation; Value Co-creation oriented business model Innovation; Long Haul; Short Haul; Business; Personal; Regulation; open skies; Chicago Convention; Ownership; Freedoms of the Air; Deregulation; liberalisation; Bilateral; Multilateral; Low Cost; ancillary revenues; network business model; Mergers, acquisitions and consolidations.
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Module Content & Assessment
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| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Lectures on topics underpinning the learning outcomes |
Every Week |
3.00 |
3 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Directed activities to support classroom delivery, study, research and reading. |
Every Week |
11.00 |
11 |
| Total Hours |
14.00 |
| Total Weekly Learner Workload |
14.00 |
| Total Weekly Contact Hours |
3.00 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Lectures on indicative content underpinning the learning outcomes |
Every Week |
3.00 |
3 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Directed activities to support classroom delivery, study, research and reading. |
Every Week |
11.00 |
11 |
| Total Hours |
14.00 |
| Total Weekly Learner Workload |
14.00 |
| Total Weekly Contact Hours |
3.00 |
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Module Resources
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| Recommended Book Resources |
|---|
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Peter Belobaba. (2015), The Global Airline Industry, 1. John Wiley and Sons, UK, [ISBN: 9781118881170].
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Stephen Shaw. (2011), Airline Marketing and Management, Taylor & Francis Ltd, [ISBN: 9781409401490].
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Bijan Vasigh. (2014), Foundations of Airline Finance, Routledge, [ISBN: 9780415743266].
| | Recommended Article/Paper Resources |
|---|
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Ernst & Young. (2017), Aviation Finance as a long term
investment,
| | Other Resources |
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Website, Aviation Weekly,
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