Module Details

Module Code: SPRT7044
Title: Enterprise Development
Long Title: Enterprise Development for Sports Org's
NFQ Level: Intermediate
Valid From: Semester 1 - 2023/24 ( September 2023 )
Duration: 1 Semester
Credits: 5
Field of Study: 8130 - Sports and Recreation
Module Delivered in: 1 programme(s)
Module Description: This module introduces the student to the concepts of enterprise, entrepreneurship and business development in sports organisation settings. It examines the driving forces and supports necessary to foster entrepreneurship and business development in an applied manner. The student will examine business feasibility strategies and investigate opportunities for enterprise development using relevant case studies.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Describe and explain the nature and characteristics of entrepreneurs
LO2 Examine the forces driving entrepreneurship and business development
LO3 Analyse the requirements for a new business venture and develop a related feasibility framework
LO4 Outline the sources of assistance and finance available to a new enterprise
LO5 Evaluate the performance of a company through the use of financial ratios
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Nature and characteristics of entrepreneurs
What is entrepreneurship and the entrepreneurial process?Entrepreneurship skills. Entrepreneurial rating scale. Innovation and entrepreneurship. Trends driving entrepreneurship. Characteristics of entrepreneurs. Motives for start-up.
Forces driving entrepreneurship and business development
Forces driving entrepreneurial activity. The nature of the business opportunity – franchising, purchasing existing businesses, start-up enterprises. Entrepreneurship in different contexts – intrapreneurship, mediated entrepreneurship, public service entrepreneurship, social entrepreneurship, female entrepreneurship.
Requirements for a new business venture
Identify strengths, weaknesses, opportunities and threats including competitor analysis. Primary and Secondary market research including questionnaire design, interview techniques, sampling, etc. Understand some key issues involved in running and growing a business including people management, marketing, finance and legal considerations.
Feasibility framework addressing a business scenario
Evaluate a business scenario and investigate alternative solutions. Build a framework following a needs analysis of a generic business case study e.g. setting up a franchise, additional revenue stream, workplace health and wellbeing.
Sources of assistance and finance available to new enterprise.
The role of the state in supporting entrepreneurship. Encouraging and supporting the environment for enterprise. Funding and financing. Local and National assistance and incentives. The global entrepreneurial monitor (GEM) Reports.
Financial ratios
Performance evaluation - ratio analysis - liquidity, profitability, shareholder, gearing. Capital expenditure - appraisal of capital expenditure payback, average rate of return, net present value, internal rate of return. Budgeting and financial forecasting - cash flow forecasts, budgeting procedures and techniques.
Case Studies
Virgin Leisure, Ben Dunne Leisure, My Gym Children's Fitness Center, Irish Yogurts, Ryanair, Supermacs, The Galway Hooker, Java Republic, The Body Shop, Zip Yard, Acumen, Facilitas Group, Riverdance, Sasta, Grameen Bank, Chopped.
Module Content & Assessment
Assessment Breakdown%
Coursework50.00%
End of Module Formal Examination50.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 25
Timing Week 6 Learning Outcomes 1,2,3
Assessment Description
Class based exam on the nature of entrepreneurship and the characteristics of entrepreneurs.
Assessment Type Written Report % of Total Mark 25
Timing Week 11 Learning Outcomes 3,4,5
Assessment Description
Select and identify a suitable Enterprise Project/Feasibility Study, including the financial projections of the proposed business.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 50
Timing End-of-Semester Learning Outcomes 1,2,3
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based lecture and discussion Every Week 3.00 3
Tutorial Contact Group based discussion and analysis Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Self-Directed learning Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based lecture and discussion Every Week 3.00 3
Tutorial Contact Group based discussion and analysis Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Self-Directed learning Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Allen, K.. (2016), Launching New Ventures, an Entrepreneurial Approach, 7th. Cengage Learning, Boston, [ISBN: 978130510250].
  • Burns, P.. (2016), Entrepreneurship and small business: start-up, growth and maturity, 4th. Palgrave Macmillan, New York, [ISBN: 9781137430359].
  • Deakins, D.. (2012), Entrepreneurship and Small Firms, 6th. McGraw Hill, [ISBN: 9780077136451].
  • Lawrence, P.. (2013), Enterprise in Action: A Guide to Entrepreneurship, Wiley, [ISBN: 9781119945].
  • O' Hara, B.. (2011), Entrepreneurship in Ireland, Gill & MacMillan, [ISBN: 9780717149766].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BSPRT_8 Bachelor of Business (Honours) in Sport & Exercise Management 5 Mandatory