Module Details

Module Code: MGMT9057
Title: Exploring Corporate Strategy
Long Title: Exploring Corporate Strategy
NFQ Level: Expert
Valid From: Semester 1 - 2023/24 ( September 2023 )
Duration: 1 Semester
Credits: 10
Field of Study: 3450 - Business & Management
Module Delivered in: 3 programme(s)
Module Description: Strategy is central to defining the direction and creating competitive advantage in the marketplace for all organisations. This module will allow learners to explore and develop strategies in multiple organisation types which will assist in engaging and enhancing one's strategic leadership skills.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Critically analyse approaches to problem solving, decision making, and risk taking for businesses which operate as interactive Dynamic Systems.
LO2 Conduct an indepth environmental analysis with consideration of resource issues which underpin strategy.
LO3 Analyse the selection and choice of corporate strategy in line with best practice.
LO4 Critique the implementation phase at the appropriate strategic levels.
LO5 Assess how complex organisations grow, innovate and change.
LO6 Critically analyse the role of corporate strategy in an organisation's performance in an International context.
LO7 Critically evaluate planned and emergent corporate strategies to competitive and environmental changes.
LO8 Evaluate strategic acquisitions, alliances, partnerships, mergers, co-optation and their role in corporate strategy.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Problem Based Learning
Knowledge acquisition, group collaboration, communication, critical approach, literature review, learning in a group setting, roles.
Strategic Analysis
Environmental Analysis, Analysing resources and Strategic Capability, Culture and Stakeholder expectations.
Corporate Strategy
The nature of Corporate Strategy, Strategic Management, Strategic Management in different contexts, Challenges.
Strategic Management in practice
Patterns of Strategy Development, Explaining Strategy Development, Strategic Decision making processes and implications.
Strategic Choice
Strategic Options, Assessing the suitability of Strategies, Strategy Evaluation.
Strategy Implementation
Planning and Allocation of Resources, Organisation Structure and Design, Managing Strategic Change, Leadership.
Corporate Strategies
Strategic Alliances, Corporate Diversification, Mergers and Acquisitions, International Strategies.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 30
Timing Week 6 Learning Outcomes 1,2
Assessment Description
The students working in groups will contextualise the nature of strategy within the business environment. Environmental analysis techniques will be used to inform students of the resource issues that underpin strategic actions and resource deployment.
Assessment Type Project % of Total Mark 70
Timing Sem End Learning Outcomes 1,2,3,4,5,6,7,8
Assessment Description
The students will critically analyse and evaluate an organisations (live case study) corporate strategy and present a detailed written report and presentation on their suggested choice of progress in the short, medium and long term.The method of assessment used involves problem-based learning individually and in groups. An organisation is selected in advance of the course and a problem/issue is identified.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of content and material underpinning learning outcomes. Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact The student indiviually and in a group setting must research and analyse their given topics and lecture content. Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of content and material underpinning learning outcomes. Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact The student indiviually and in a group setting must research and analyse their given topics and lecture content. Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Thompson, Peteraf , Gamble and Strickland. (2018), Crafting and Executing Strategy: Concepts, 21st. Mc Graw Hill, London, [ISBN: 9781259732782].
  • Marcus, Cohen. (2017), Management Strategy: Achieving Sustained Competitive Advantage, 3rd. Mc Graw Hill, London, [ISBN: 9780073053080].
  • Johnson, Scholes, Whittington. (2017), Exploring Corporate Strategy, Pearson, London, [ISBN: 978129214512].
  • Richard Lynch. (2018), Corporate Strategy, 8th. Pearson, London, p.1021, [ISBN: 9781292211404].
Recommended Article/Paper Resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBADM_9 Master of Business Administration 1 Mandatory
CR_BSTRA_9 Master of Business Administration in Strategy 1 Mandatory
CR_BAVMA_9 Master of Business Administration with Aviation Management 1 Mandatory