Module Details

Module Code: MGMT9058
Title: Global Business Strategy
Long Title: Global Business Strategy
NFQ Level: Expert
Valid From: Semester 1 - 2023/24 ( September 2023 )
Duration: 1 Semester
Credits: 10
Field of Study: 3450 - Business & Management
Module Delivered in: 2 programme(s)
Module Description: This module explores the application of strategic management theories and techniques in a wide range of international business settings. It aims to expand the student's perspective in the area of strategic organisational management and international business growth.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Critically evaluate the concepts of internationalisation, globalisation, and appraise why and how its proceeding at a rapid rate.
LO2 Analyse international business for the purpose of formulating and implementing a global strategy in line with best practice.
LO3 Assess the complex and changing international trade patterns and foreign direct investment flows and how the rise of MNC's is changing the global economy.
LO4 Critically evaluate the opportunities and threats faced by global organisations and assess their impact in a changing global economy.
LO5 Critique the role of management tasks, skills and responsibilities, in delivering the building blocks to meet the challenges of the global economy.
LO6 Analyse the role and impact of finance and trade policies on the global economy.
LO7 Critically assess the importance of key functions and roles and their effect on an organisations global strategy.
LO8 Develop a coherent, rational strategy to encapsulate all the key requirements of an organisation's global strategy.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Foundation Concepts
What is international business? globalisation, MNCs. Leadership and communication.
The Environment of International Business
Global culture, ethics, diversity, corporate governance, trade & investment, political and legal systems, governments, regional economic integration, emerging markets, monetary and financial environments.
Strategy and Opportunity Assessment
Strategy and Organisation, Global market opportunity assessment.
Entering and Operating in International Markets
Exporting, countertrade, FDI, collaborations, mergers, acquisitions, strategic partnerships, licensing, franchising other contractual and collaborative strategies.
Functional Area Excellence
Marketing, HR, IT, finance, accounting, R&D all in the global firm.
International Trade
International trade analysis, factor endowments, patterns of production, international integration, trade and economic geography, models of comparative advantage.
Finance
Exchange rates, trade policies, tarriffs, G7/G8 policies.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 40
Timing Week 8 Learning Outcomes 1,2,3,4
Assessment Description
Students will evaluate strategic concepts within the global environment and will contextualise the factors that facilitate and hinder the strategic process.
Assessment Type Project % of Total Mark 60
Timing Week 13 Learning Outcomes 1,2,3,4,5,6,7,8
Assessment Description
The students in groups will critically analyse and research an organisation's (live case scenario) international business strategy and select strategies to meet the changing needs of the organisation and deliver a detailed report and presentation on same.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact The delivery of content and material to underpin the learning outcomes, by University lecturer and guest industry speakers. Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact The student must undertake independent and group study by researching and reading relevant topics to underpin lecture material. Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact The delivery of content and material to underpin the learning outcomes, by University lecturer and guest industry speakers. Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact The student must undertake independent and group study by researching and reading relevant topics to underpin lecture material. Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • M.W.Peng. (2021), Global Strategy, 5th. Cengage Learning, [ISBN: 0357512367].
  • Wild & Wild. (2019), International Business: The Challenges of Globalisation, 9th. Pearson, London, [ISBN: 9780134729220].
  • Daniels, Radebaugh & Sullivan. (2018), International Business, 16th. Pearson, London, [ISBN: 9780134200057].
  • Cavusgil, Knight & Riesenberger. (2017), International Business: The New Realities, 4th. Pearson, London, [ISBN: 9780134324838].
Recommended Article/Paper Resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBADM_9 Master of Business Administration 2 Mandatory
CR_BSTRA_9 Master of Business Administration in Strategy 2 Mandatory