Module Details

Module Code: HOSP7058
Title: Content Creation&Digital Prom
Long Title: Content Creation & Digital Promotion
NFQ Level: Intermediate
Valid From: Semester 1 - 2023/24 ( September 2023 )
Duration: 1 Semester
Credits: 5
Field of Study: 8110 - Hospitality
Module Delivered in: 2 programme(s)
Module Description: This module will allow students to investigate and research how their individual interests within the programme of study can be displayed, captured and promoted. Students will explore the visual reference to backgrounds, propping, styling, camera angles, lighting, colour theory and design principals. These methods will provide the foundation to the creation of content, and serve as visual reference for when students illustrate their layouts.

Students will learn to prepare and edit photographs and video content within appropriate software, and ensure content is ready for the publication on their online portfolio platform. Showcasing their creative content connected to the programme of study to promote their transferable skills, interests and experiences. Students will also gain insight into various design tools.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Create original, design solutions in reflective visual journals through visual research of the latest trends in content creation in relation to the programme of study.
LO2 Operate digital cameras effectively and demonstrate through their practical assignments the use of f-stops, depth of field, iso, shutter speeds, white balance, framing and composition.
LO3 Display an understanding of the communicative role of content, and the effective use of design methodologies.
LO4 Apply various image and video editing skills and techniques using appropriate software for the purpose of correcting or enhancing content to be published online or in print.
LO5 Develop and implement a Social Media and Project Plan, utilising learner-generated digital content.
LO6 Implement a clear and accessible design and demonstrate effective use of accessibility checker tools.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Design Methodologies - Planning and Preparation - 20%
Critique the use of framing, composition, design principals, colours and textures used in existing examples of photography and videography in relation to the programme of study. Design methodologies: exploring the brief, reflective visual journals and visual research. Storytelling through Content. Visual communication, visual metaphors, refined visuals & image presentation. Explore various styling techniques/trends (The work of other photographers, stylists and digital content creators).
Photographic Tools - 30%
Functionality of a camera. Exposure triangle: aperture, shutter speed, iso and advanced shooting features, such as metering, focusing and white balance controls. Utilising tools to create clear and accessible design elements for effective communication.
Introduction to Content Editing - 30%
Explore file and compression formats for different applications (e.g. JPEG, PNG, TIFF, HEIC, MP4). Resolution for screen and print, dpi, ppi, pixels, monitor, resolutions, colour calibration. Accessibility checker tools for colour and design. Image manipulation and retouching; basic adjustments, presets, colour correction, local and global adjustments, cropping and resizing. The basics of video editing. Design tools and software to develop logos, posters, packaging, labels, etc.
Social Media - 20%
Developing a social media and project plan. Implement and maintain a social networking platform to digitally publish and promote learner generated content. Utilise cloud based technologies to manage and store digital content such as images, videos, etc.. Analytics: collecting data, using social management and monitoring tools.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 15
Timing Week 4 Learning Outcomes 6
Assessment Description
Developed strategy and project plan.
Assessment Type Project % of Total Mark 40
Timing Week 13 Learning Outcomes 1,2,3,4,6
Assessment Description
Learners will submit digital copies of their project along with research, preparation and development evidenced in their reflective journal. To be based on the programme of study or the workplace.
Assessment Type Project % of Total Mark 45
Timing Week 13 Learning Outcomes 1,2,3,4,6
Assessment Description
Online Content Portfolio - Submission of a portfolio of learner generated content connected to the developed social media and project plan (student led). To be based on the programme of study or the workplace. Final presentation of work at the end of semester to demonstrate skills and learnings.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Practical/Workshop Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Self directed learning Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Practical/Workshop Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Self directed learning Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Dujardin, H,. (2011), Plate to Pixel: Digital Food Photography & Styling, Wiley & Sons, [ISBN: 9780470932131].
  • Young, N.S.. (2011), Food Photography: from snapshots to great shots., Pachpit Press, [ISBN: 9780321784117].
  • Kimberly Espinel. (2021), Creative food photography: How to capture exceptional images of food, Delish Books, [ISBN: 1527258351].
  • Liz Wells. (2021), Photography: A Critical Introduction, 6th. Routledge, [ISBN: 9780367222758].
  • Jennifer Morehand, Heather Sallee, Lindsay Chambers. (2020), Engage your Customers with Social Media, Business Expert Press, [ISBN: 1952538009].
  • Daniel Rowles. (2022), Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, 3rd. Kogan Page Ltd., [ISBN: 9781398603196].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_FHEBU_8 Bachelor of Arts (Honours) in Home Economics and Business 4 Mandatory
CR_OCUAR_7 Bachelor of Arts in Culinary Arts (Apprenticeship) 6 Mandatory