Module Details

Module Code: TOUR6008
Title: Destination & Experiences Mgmt
Long Title: Destination & Tourist Experiences Mgmt
NFQ Level: Fundamental
Valid From: Semester 1 - 2024/25 ( September 2024 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: 3 programme(s)
Module Description: Trends in globalisation, demographics and technology has ensured that the economic development and management of destinations has become a vital component to the sustainability of global tourism. This module introduces the student to the growing importance of managing destinations to compete and provide quality experiences for visitors.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the importance of destination management as destinations increasingly need to compete to provide the highest quality of experience for visitors and the need to manage the impacts of tourism on host communities and environments.
LO2 Evaluate the role of Destination Management Organisations (DMO's) in leading not only the marketing of destinations but also the management of destinations resources and destination development.
LO3 Identify the principles of the Tourist Area LifeCyle as a model for destination management and evaluate its role in strategic development and positioning/ repositioning of destinations.
LO4 Examine the importance of host community relationships and involvement to destination management.
LO5 Examine the role of Destination managers in Crisis Management and identify the actions that destination mangers must take before, during and after a crisis.
LO6 Discuss the importance of managing tourist encounters and identify new forms of tourism encounters, the growth in experiential tourism, changing customer expectations and motives for travel.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Destination Management and Destination Management Organisations
The concept of Destinations - UNWTO’s definition of a tourist destination – the basic elements of a tourist destination, the role and responsibilities of DMO's. Types of Ownership – Public, Private, Public Private Partnerships etc. Distinguish between Destination Management and Destination Marketing.
Tourist Area Lifecycle
Butler's TALC (Tourist Area Lifecycle) Model -concept and usefulness etc, Its Implications for the management of destinations. Benefits and difficulties in applying and using the TALC as a tool for Destination Managers. Managing Destinations in Decline, Diamond's rejeuvenation strategies
Tourism and the Host Community
The importance of the host community relations in destination management, the complexity of host communities, the benefits and drawbacks of host communities involvement in tourism planning and destination development. Define the term stakeholders – Identify and describe the tourism stakeholders in a destination. Community relations Planning, Community Involvement mechanisms and impediments to local participation.
Risk Management for Tourism Crisis and Disaster’s
Definition and concept of both crisis and disasters in relation to tourism, The role of Tourism Destination Managers in risk management, Media and Communication during Crisis and Disasters, Managing and working with the media in risk (crisis) management, The UNWTO’s guidelines outlining the specific actions that should be taken by Tourism Destination Managers before, during and immediately after a crisis
Understanding Tourist Behaviours and Motives.
Tourist expectations and motives for travel. The growth of Experiential tourism - green tourism, ecotourism, dark tourism - Stone's categories of dark Tourism suppliers, political tourism, volunteer tourism, medical tourism, extreme tourism, space tourism, Slow tourism and other evolving concepts
Destination Marketing
The application of marketing principles in a tourism destination context. The difference between destination marketing, management and place marketing. Destination marketing organisation and destination competitiveness. Destination image and branding. Destination brand positioning and public relations.
Module Content & Assessment
Assessment Breakdown%
Coursework40.00%
End of Module Formal Examination60.00%

Assessments

Coursework
Assessment Type Other % of Total Mark 30
Timing Week 10 Learning Outcomes 1,2,3,4,5,6
Assessment Description
Case study related to destination management concepts
Assessment Type Other % of Total Mark 10
Timing Every Third Week Learning Outcomes 1,2,3,4,5,6
Assessment Description
Portfolio of in class case studies with written exercises and discussions in class.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes 1,2,3,4,5,6
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact class material Every Week 3.00 3
Lecture Contact Case analysis Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Independent Study Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class Material Every Week 3.00 3
Lecture Contact Case Analysis Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Independent Study Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Alastair M. Morrison. (2023), Marketing and Managing Tourism Destinations, Third. Routledge, p.1022, [ISBN: 9781032380698].
Supplementary Book Resources
  • Peter Mason. (2021), Tourism Impacts, Planning and Management, Fourth Edition. Routledge, New York, p.299, [ISBN: 9780367221621].
  • Simon Hudson. (2022), International Case Studies on Tourism Destination Management and Covid-19, Impacts and Responses, First Edition. Routledge, UK, [ISBN: 9781032316253].
  • David L. Edgell. (2020), Managing Sustainable Tourism - A legacy for the Future, 3rd. Routledge, Taylor & Francis, UK, p.290, [ISBN: 9780367331382].
  • Brian Boniface MA, Chris Cooper. (2021), Worldwide Destinations Casebook, 8th Edition. Routledge, UK, p.746, [ISBN: 9780367200411].
  • Chris Cooper. (2022), Essentials of Tourism, Fourth. Sage Publications Limited, p.512, [ISBN: 9781529778571].
  • Marko Koscak and Tony O' Rourke. (2022), Ethical and Responsible Tourism: Managing Sustainability in Local Tourism Destinations, First Edition. Routledge, UK, [ISBN: 9780367191467].
  • David Weaver and Laura Lawton. (2022), Tourism Management, Fifth. Wiley, [ISBN: 9780730308898].
  • Stephen Page,Joanne Connell. (2020), Tourism - A Modern Synthesis, Fifth. Routledge, London and New York, [ISBN: 9780367437367].
  • David L Edgell, Sr. (2020), Managing Sustainable Tourism - A legacy for the future, Third. Taylor and Francis, UK, [ISBN: 9780367331382].
  • Susan L. Slocum,Abena Aidoo,Kelly McMahon. (2020), The Business of Sustainable Tourism Development and Management, First. Routledge, London & New York, [ISBN: 9781138492165].
  • STEVEN. PIKE. (2020), Destination Marketing, Third Edition. Routledge, London and New York, p.336, [ISBN: 978-0-367-46954-2].
  • Brian Garrod,Alan Fyall. (2011), Contemporary Cases in Tourism, Goodfellow Pub Limited, p.254, [ISBN: 9781906884536].
  • Stephen Page. (2014), Tourism Management, Fifth edition. Routledge, [ISBN: 9781138784567].
  • World Tourism Organization (UNWTO). (2007), A Practical Guide to Destination Management, World Tourism Organization (UNWTO), p.162, [ISBN: 978-92-844-1243-3].
  • David L. Edgell...[et al.].. (2013), Tourism policy and planning: yesterday, today and tomorrow, Second edition. New York; Routledge, [ISBN: 9780415534536].
  • UN World Tourism Organisation. (2011), Toolbox for Crisis Communications in Tourism – Checklists and Best Practices, [ISBN: 978-92-844-13].
  • ed Butler R. (2006), The Tourist Area Lifecycle - Vol 1, Channel View Publications, Clevedon, [ISBN: 1845410262].
  • Brent W. Ritchie. (2009), Crisis and Disaster Management for Tourism, Channel View Publications, p.214, [ISBN: 9781845411053].
Recommended Article/Paper Resources
  • UNWTO-UNEP. (2005), Making Tourism More Sustainable – A Guide for Policy Makers, 9280725076.
  • Epler Wood et al. (2019), The invisible Burden of Tourism – Destinations at Risk, Travel Foundation,
    http://www.thetravelfoundation.org.uk
  • Science Direct, Elsevier. Tourism Mangement.
  • Routledge. Journal of Sustainable Tourism.
  • Science Direct, Elsevier. Annals of Tourism Research.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 4 Mandatory
CR_FTOUR_7 Bachelor of Business in Tourism Management 4 Mandatory
CR_FTOUR_6 Higher Certificate in Business in Tourism Management 4 Mandatory