Module Details

Module Code: TOUR6003
Title: Tourism Principles & Product
Long Title: Tourism Principles and Product
NFQ Level: Fundamental
Valid From: Semester 1 - 2024/25 ( September 2024 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: 3 programme(s)
Module Description: This module aims to provide the student with a comprehensive introduction to the tourism industry and tourism products from both a national and international perspective. It also aims to identify the fundamental principles of the tourism and travel industry.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the main theories of tourism principles and practice, including definitions of tourism and an in-depth knowledge of the tourism system.
LO2 Outline the principle historical changes both nationally and internationally that have occurred in tourism and its significant impact on current tourism practices.
LO3 Evaluate in depth the tourism products in Ireland and the significance of these to the success of the Irish Tourism industry
LO4 Assess the role and relationship of tourism demand at an international, national and personal level.
LO5 Explain what is measured in respect of tourism activity and identify the benefits and difficulties in both researching and interpreting tourism data.
LO6 Describe the role, responsibilities and structures of organisations involved in the development of both international and national tourism.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
17816 TOUR6003 Tourism Principles & Product
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Tourism theory, principles and practice
Definition of tourism and its relationship with leisure and recreation. Distinguish between a visitor, tourist and excursionist. Leiper's model of tourism, The importance of the tourist destination and the UN Tourism's 6A's of a successful destination. The different types and ownership of attractions. Cohen's classification of tourists. The different types of holidays preferred by visitors and their needs and expectations regarding the Irish Tourism Product.
History of tourism development
Describe the history of tourism development from the early Greek and Roman origins to the mass movements of the 21st Century. The role of Thomas Cook in tourism development will be assessed as well as the evolution of the inclusive holiday industry. The historical development of tourism in Ireland.
The components of the tourism product
Identify the characteristics of the tourism product that distinguish it from other industries. The implications of these elements for managing and marketing tourism products as well as an understanding of visitor needs and expectations. Distinguish the different types of tourism products internationally i.e. urban, rural, business, natural, sports, heritage, cultural etc
Irish Tourism Products
An in-depth analysis of the range of tourism products in Ireland - sports, recreational activities, adventure, business (MICE and the Meet in Ireland brand), heritage and culture, Failte Ireland products & brands e,g, Wild Atlantic Way, Ireland’s Ancient East, etc
The determinants of tourism demand
To explore the various definitions of tourism demand and the importance of this concept in assessing tourism destinations. The distribution of tourism world-wide and nationally - main generators and recipients of tourism. The international and personal factors that affect the demand for tourism. The importance of measuring tourism demand and the use of statistics in tourism - their benefits and limitations.
The structure of the tourism industry
To provide the student with an understanding of the structure of the tourism industry on a national and international basis including an analysis of the various roles of global and national organisations involved in the tourism industry - both private and public sector bodies e.g. Failte Ireland, Tourism Ireland Ltd etc. The role and responsibilities of various government departments and agencies with a direct and indirect involvement in tourism. Private and voluntary sector bodies such as ITIC, An Taisce, etc
Module Content & Assessment
Assessment Breakdown%
Coursework40.00%
End of Module Formal Examination60.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 30
Timing Week 7 Learning Outcomes 1,2,3
Assessment Description
Theory Assessment
Assessment Type Practical/Skills Evaluation % of Total Mark 10
Timing Every Third Week Learning Outcomes 3,5,6
Assessment Description
In class exercises during lab classes.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes 1,2,3,4,5,6
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 3.00 3
Lab Contact Research on tourism products Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Recommended readings and study Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 3.00 3
Lab Contact Research on Tourism Products Every Week 1.00 1
Independent Learning Non Contact Recommending Readings and Study Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Chris Holloway, Claire Humphreys. (2021), The Business of Tourism, 12th Edition. Pearson Education Canada, p.607, [ISBN: 9781529780987].
  • Stephen Page and Joanne Carroll. (2020), Tourism a Modern Synthesis, Fifth Edition. Routledge, London and New York, [ISBN: 9780367437367].
Supplementary Book Resources
  • Chris Cooper. (2022), Essentials of Tourism, 4th. Sage Publications Limited, p.512, [ISBN: 9781529778571].
  • Roy A. Cook,Cathy H. C. Hsu,Lorraine L. Taylor. (2018), The Business of Hospitality and Travel, Sixth. Prentice Hall, [ISBN: 9780134484488].
  • Charles R. Goldner and J.R. Brent Ritchie. (2014), Tourism Principles, Practices, Philosophies, Twelfth Edition. Prentice Hall, [ISBN: 9781118215241].
  • David L. Edgell...[et al.].. (2013), Tourism policy and planning: yesterday, today and tomorrow, Second Edition. New York; Routledge, [ISBN: 9780415534536].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 1 Mandatory
CR_FTOUR_7 Bachelor of Business in Tourism Management 1 Mandatory
CR_FTOUR_6 Higher Certificate in Business in Tourism Management 1 Mandatory