Module Details

Module Code: HOSP8017
Title: Contemporary Perspectives
Long Title: Contemporary Perspectives in Hospitality
NFQ Level: Advanced
Valid From: Semester 1 - 2023/24 ( September 2023 )
Duration: 1 Semester
Credits: 5
Field of Study: 8110 - Hospitality
Module Delivered in: 1 programme(s)
Module Description: This module concentrates on key and emerging trends in Hospitality. The module will extract and discuss current issues and trends affecting and impacting the hospitality industry.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Examine internationalisation in the hospitality industry with recognition of current trends and practices.
LO2 Analyse the drivers of change in hospitality and the role of technology in serving the next generation of guests.
LO3 Identify emerging trends and their impact for hospitality businesses.
LO4 Analyse consumer trends in the food, beverage and hotel industry.
LO5 Develop strong people management skills by adopting innovative workplace practices.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Industry Analysis
Howarth Tourism Leisure Hotel Industry Survey, industry benchmarking reports. Tourism statistics and current data. Key trends and predictions.
People Management in Hospitality
Focus on key HR trends and challenges - retention, talent acquisition. Emotional intelligence, EDI Equality, Diversity and Inclusion , generational diversity in the workplace.
Technology adoption in Hospitality
Next Gen Guest, drivers of change, tech-augmented hospitality, value creation and customisation.
Emerging Trends in Hospitality
Market trends, product trends, New Product Development , emerging markets and consumer data.
International Dimension in Hospitality
Internationalisation in Hospitality. reasons companies internationalise. Methods of internationalisation. Trends in international Hospitality.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 50
Timing Week 11 Learning Outcomes 2,3,4,5
Assessment Description
Project topics are identified linked to a contemporary issue in the hospitality industry and submitted for approval by week 2. This project is developed over the duration of the semester. In week 7, students are expected to deliver a presentation linked to their project for formal feedback and peer review. This is worth 10% of the overall module marks. Final written submission of industry-related project will take place in week 11. This is worth 40% of the overall module marks. Estimated Word count 3000-3500.
Assessment Type Open-book Examination % of Total Mark 50
Timing Sem End Learning Outcomes 1,2,3,4,5
Assessment Description
Open Book exam reflecting key components studied during the module.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact In-class theory and discussion Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Self-directed learning and reading of assigned resources Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact In-class theory and discussion Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Self-directed learning and reading of assigned resources Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
This module does not have any book resources
Recommended Article/Paper Resources
  • Cornell Hospitality Quarterly, [ISSN: 1938 9663].
  • International Journla of Contemporary Hospitality Management, [ISSN: 0959 6119].
  • International Journal of Hospitality Management, [ISSN: 0278 4319].
  • Journal of Hospitality and Tourism Management, [ISSN: 1447 6770].
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_OHMGT_8 Bachelor of Business (Honours) in Hospitality Management 7 Mandatory