Module Details

Module Code: HOSP8019
Title: Virtual Hotel Management
Long Title: Virtual Hotel Management
NFQ Level: Advanced
Valid From: Semester 1 - 2023/24 ( September 2023 )
Duration: 1 Semester
Credits: 5
Field of Study: 8110 - Hospitality
Module Delivered in: 1 programme(s)
Module Description: This module employs a Hotel Operations and Tactics Simulation (HOTS) which allows the student to set company strategy, make business decisions and see results in real time. The simulation provides the students with an opportunity to apply theories to hotel operations in a safe environment and providing industry specific experiential learning.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Propose a business strategy for a hotel operating in a competitive business environment.
LO2 Critically analyse hotel performance and market data to inform decision making.
LO3 Collaborate effectively with peers within a management team to execute an agreed hotel strategy.
LO4 Problem solve in a dynamic business environment using management data.
LO5 Appraise the performance of teams in achieving business objectives.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introduction to HOTS Business Simulation
An introduction to the Hotel Operations & Tactics Simulation (HOTS) Software, the user interface and how the simulator works. Selection of team leaders and assigning roles.
Simulation: The External Environment
Students are presented with market information and asked to propose a strategy for the company in the following 3-5 years.
Simulation: On-going
Students will interact with the computer on a weekly basis and using detailed information and feedback make decisions about how to move the business forward. Depending on time constraints and class size it is expected that the simulation should run anywhere from 3-5 years over the course of a semester.
Simulation: Business Cases
Students will be presented with business cases which may reflect the direction in which the simulation is going, or a contemporary issue of relevance to the hospitality industry.
Simulation: Review
Students will critically evaluate their team and company performance.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 10
Timing Week 3 Learning Outcomes 1,2
Assessment Description
Group Report - Based on familiarity with the HOTS software, students agree on key strategic decisions that will lay the foundation for their hotel throughout the simulation. Approximate word count 1000 words.
Assessment Type Performance Evaluation % of Total Mark 30
Timing Every Second Week Learning Outcomes 2,3,4,5
Assessment Description
Students attend 6 hotel management meetings to discuss specific hotel-based problems.
Assessment Type Written Report % of Total Mark 60
Timing Week 13 Learning Outcomes 1,2,3,4,5
Assessment Description
Analysis and evaluation of hotel performance under the management team, appraisal of team performance in executing strategy. Includes peer review. Approximate word count, 5000 words.
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact HOTS Simulation Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Group Study and Activities Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact HOTS Simulation Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Group Study and Activities Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Thompson, A., Peteraf, M., Gamble, J. and Strickland, A.. (2021), Crafting and Executing Strategy: Concepts, 23rd. McGraw-Hill, New York, [ISBN: 9781264364725].
  • Chernev, Alexander. (2018), Strategic marketing management, 9th. Cerebellum Press, Chicago, IL, p.287, [ISBN: 9781936572502].
Supplementary Book Resources
  • Evans, Nigel. (2020), Strategic management for tourism, hospitality and events, 3rd. Routledge, Abingdon, Oxon ; New York, p.425, [ISBN: 9780429794544].
  • Edited by Barrie G. Dale, David Bamford and Ton van der Wiele. (2016), Managing quality : an essential guide and resource gateway, John Wiley & Sons Ltd., Chichester, West Sussex, p.330, [ISBN: 9781119130925].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_OHMGT_8 Bachelor of Business (Honours) in Hospitality Management 8 Mandatory