Module Details

Module Code: MGMT9035
Title: Innovation Mgmt & Creativity
Long Title: Innovation Management & Creativity
NFQ Level: Expert
Valid From: Semester 1 - 2022/23 ( September 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 2 programme(s)
Module Description: This module is designed to provide non-business students with a clear understanding of the importance of innovation to the success of the firm and to the economy at large with an International perspective. It will explore the different classifications of innovation and the process of managing innovation effectively within the organization in addition to the creative process at company level. This module will provide students with an excellent grasp of the principles underlying creative thinking and problem solving and how to map innovation opportunities. This module will explore different types of innovation strategies, how to develop partnerships across organizational boundaries and how to involve people and share knowledge. Students will also discover tools and techniques for developing ideas and managing innovation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyse the nature and importance of Innovation to enterprise and view innovation as a management process.
LO2 Evaluate the relationship between creativity and innovation in business development.
LO3 Evaluate innovation opportunities and the core capabilities for innovation within an organisation.
LO4 Evaluate the new product development process; managing teams and pathways to commercialisation and rules and regulations governing intellectual property rights.
LO5 Define the role of relationships and networks in innovation and analyse possible sources of innovation internally and externally.
LO6 Determine how innovation could be effectively managed in the case of a local based company.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introduction to Innovation
Defining Innovation, Types of Innovation, Radical and Incremental Innovation, Disruptive innovation, Sources of Ideas, Diffusion of Innovations, Innovation Life Cycle, Goals of Innovation, Tools of Innovation, Innovation Templates and Methods
Managing Innovation
Identifying Innovation opportunities, Mapping Innovation, Innovation as a Management Process, Core Capabilities and Abilities of the Innovative Organisation, Case Studies: Proctor and Gamble, Lego
Role of networks
Open Innovation, Strategic Alliances and Networks
Corporate Creativity
Creativity & Invention, Systematic Approaches to Creativity, Knowledge Management Practices. The Importance and Role of Knowledge in Organisational Performance and the Economy.
Intrapreneurship
Definitions, Characteristics, Developing a Culture of Intrapreneurship.
Commercial Exploitation
Pathways to Commercialisation, the Role of Technology Transfer in Innovation
Intellectual Property Rights
Rules and Regulations governing Intellectual Property Rights.
New Product Development
New Product Development Process, Assembling Knowledge, Managing the New product Development Team, Key Activities, Teams and Project Management, Marketing and R&D interface.
Module Content & Assessment
Assessment Breakdown%
Coursework50.00%
End of Module Formal Examination50.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 35
Timing Week 11 Learning Outcomes 1,2,3,4,5,6
Assessment Description
A group consultancy project with a local company where students are tasked to develop a process for managing innovation for the business and develop an innovation strategy.
Assessment Type Presentation % of Total Mark 15
Timing Week 11 Learning Outcomes 1,2,3,4,5,6
Assessment Description
Presentation to a local company on the innovation process and strategy developed for the business.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 50
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 2.50 2.5
Independent & Directed Learning (Non-contact) Non Contact Reading, research and case studies Every Week 4.50 4.5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.50
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Direct Contact with Student Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Reading, research and case studies Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Joe Tidd and John R. Bessant. (2018), Managing Innovation: Integrating Technological, Market and Organizational Change, 6th. Wiley, [ISBN: 9781119379454].
Supplementary Book Resources
  • Paul Trott. (2021), Innovation Management and New Product Development, Pearson, [ISBN: 9781292251523].
  • Claudine Gay, Berangere L. Szostak. (2019), Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects, Volume 21. Wiley, [ISBN: 9781786303172].
  • Greg Satell. (2017), Mapping Innovation: A Playbook for Navigating a Disruptive Age, McGraw Hill, [ISBN: 9781259862250].
  • John Tidd, Joe Bessant. (2014), Strategic Innovation Management, First. Wiley, p.436, [ISBN: 978-1-118-45723-8].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BIBUS_9 Master of Science in International Business 1 Mandatory
CR_BINBU_9 Postgraduate Diploma in Science in International Business 1 Mandatory