Module Details
| Module Code: |
HOSP8020 |
| Title: |
Social Enterprise and Design
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Long Title:
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Social Enterprise and Design
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| NFQ Level: |
Advanced |
| Valid From: |
Semester 1 - 2023/24 ( September 2023 ) |
| Field of Study: |
8110 - Hospitality
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| Module Description: |
This module looks at social entrepreneurship and innovative design thinking and their role in the tourism and hospitality sector in response to the UN Sustainable Development Goals.
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| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Evaluate the contribution of entrepreneurs and innovative practices to the modern tourism and hospitality industry. |
| LO2 |
Evaluate key processes involved in entrepreneurship, innovation, design thinking and the role of the entrepreneur as an agent for change. |
| LO3 |
Examine the 'Idea Generation' process through the use of design thinking and the evolution of a commercially viable business opportunity from an idea. |
| LO4 |
Apply the concepts of social entrepreneurship to the tourism and hospitality sector. |
| LO5 |
Critique the impact of social entrepreneurship on the tourism and hospitality sector and the wider society. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| No requirements listed |
| Indicative Content |
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Introduction to Entrepreneurship
Key principles, characteristics motivations of entrepreneurs. Entrepreneurship as a career choice. Types of entrepreneurs. The role of entrepreneurship in economic development and the importance of the small and medium enterprise.
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Innovation and Design Thinking
Key theories of business innovation. Types of innovation. The use of a design thinking approach to innovation; problem finding, fact-finding, problem definition, idea finding, evaluation, selection and solution implementation.
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Social Entrepreneurship
Characteristics of a social enterprise and traits of a social entrepreneur. Assess social impact and social return on investment. Social entrepreneurs as agents for change. Relevance of social entrepreneurship to the tourism and hospitality industry. A focus on linkages with the UN Sustainable Development Goals.
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Feasibility Analysis & Business Model Canvas
Assess the commercial viability of a business idea through the use of the value proposition and the business model canvas.
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General Entrepreneurial Activities
Can include; intellectual property and patents, financing businesses, and succession planning. Government role in entrepreneurship support and policy development. Dealing with business expansion. Intrapreneurship and competitive advantage.
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Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Theory |
Every Week |
2.00 |
2 |
| Lab |
Contact |
Busines Model Canvas |
Every Week |
1.00 |
1 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Reading and Research |
Every Week |
4.00 |
4 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
3.00 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Reading and Research |
Every Week |
4.00 |
4 |
| Lecture |
Contact |
Theory |
Every Week |
2.00 |
2 |
| Lab |
Contact |
Business Model Canvas |
Every Week |
1.00 |
1 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
3.00 |
|
Module Resources
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| Recommended Book Resources |
|---|
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Tanja Collavo. (2023), Foundations of Social Entrepreneurship, Routledge, Oxon, p.278, [ISBN: 9780367640217].
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Legrand, W., Gardetti, M.A., Schonrock Nielson, R., Johnson, C. & Ergul, M.. (2021), Social Entrepreneurship in Hospitality, Routledge, Oxon, [ISBN: 9781315187365].
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Lewrick M., Link P. & Leifer L.. (2018), The Design Thinking Playbook, John Wiley & Sons, New Jersey, p.346, [ISBN: 9781119467489].
| | Supplementary Book Resources |
|---|
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Lewrick M., Link P. & Leifer L.. (2020), The Design Thinking Toolbox, John Wiley & Sons, New Jersey, p.316, [ISBN: 9781119629214].
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Basadur, M., Goldsby, M. & Mathews, R.. (2022), Design-Centred Entrepreneurship, 2nd. Routledge, New York, [ISBN: 9781003204992].
| | Recommended Article/Paper Resources |
|---|
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Chou, David C.. (2018), Applying design thinking method to
social entrepreneurship project, Computer Standards and Interfaces, Vol. 55,
| | Other Resources |
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Website, Strategyzer. (2022), Business Model Canvas,
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Website, Irish Social Enterprise Network. (2022), Irish Social Enterprise Network,
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Website, Social Entrepreneurs Ireland. (2022), Social Entrepreneurs Ireland,
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Website, Ashoka. (2022), Ashoka UK & Ireland,
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Website, Euclid Network. (2022), Enabling Social Entrepreneurs to Scale
their Impact Internationally,
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