Module Details

Module Code: HOSP7073
Title: Hospitality Industry Studies
Long Title: Hospitality Industry Studies
NFQ Level: Intermediate
Valid From: Semester 1 - 2023/24 ( September 2023 )
Duration: 1 Semester
Credits: 5
Field of Study: 8110 - Hospitality
Module Delivered in: 2 programme(s)
Module Description: An overview of hospitality operations, hospitality systems, and structure of the hospitality industry. Introducing the student to operations control practices, queuing and waiting systems as well as service quality, customer care & guest satisfaction. Sustainable operations management in an ever-changing work environment meeting the needs of evolving operational and customer opportunities, threats, challenges and trends.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Recognise the principles of Operations Management theory and practice.
LO2 Demonstrate an understanding of the the hospitality industry.
LO3 Explain hospitality operations control management theory and practice in an evolving economy considering current opportunities, challenges and trends in hospitality operations.
LO4 Describe the key components and organisations in the Irish tourism industry.
LO5 Communicate customer care and guest satisfaction practices as key to the success of the hospitality business.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
The Hospitality Industry
The small hotel. Hotel groups. International hotel operations. Organisation structure. Department roles and responsibilities. Interdepartmental organizational activities.
Components of the Tourism Industry
Five 5 A's of Tourism, Source products and markets, Key tourism Statistics, Representative bodies in the tourism sector.
Hospitality operations control management
Control process. financial and non-financial controls. SOP's. Retention and staff turnover. Key sustainable hospitality operations work practices.
Operations Management Theory and Practice
Introduction, distinctive features of the hospitality industry, services versus manufacturing operations, hospitality systems.
Customer care and guest satisfaction practices.
Customer care and guest satisfaction theory and practice. Staff engagement as key to success. Employee skills required for successful performance. Service failure/recovery. Changing customer demands and habits and the key influences in dealing with these changes successfully. opportunities, challenges, threats and trends including sustainable practices, technological developments, SMART technology, greening concepts, and differentiating the hospitality product.
Module Content & Assessment
Assessment Breakdown%
Coursework40.00%
End of Module Formal Examination60.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 20
Timing Week 5 Learning Outcomes 1,2,5
Assessment Description
Students are required to apply theory developed in class to a hospitality business environment. Students will be expected to reflect on their working experience within Hospitality. Word count 1500-2000.
Assessment Type Presentation % of Total Mark 20
Timing Week 9 Learning Outcomes 1,2,3,4,5
Assessment Description
Create a presentation assessing the current and future opportunities, challenges, threats and trends in Hospitality Operations.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Assessment Description
End of semester exam.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory and class discussion Every Week 3.00 3
Independent Learning Non Contact Research and assignment course work Every Week 3.00 3
Total Hours 6.00
Total Weekly Learner Workload 6.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Peter Szende, Alec N Dalton, Michelle (Myongee) Yoo. (2021), Operations Management in the Hospitality Industry, 1st. Emerald Publishing Ltd, United Kingdom, [ISBN: 1838675426].
  • Roy Wood. (2015), Hospitality Management: A Brief Introduction, 1st. Sage Publications Ltd., London, [ISBN: 978144624695].
  • David Hayes, Jack Ninemeier, Alisha Miller. (2016), Hotel Operations Management, 3rd. Pearson, United Kingdom, [ISBN: 978013433762].
  • Rajinder Singh. (2016), Hotel and Hospitality Management, 1st. Kalpaz Publications, New Dehli, [ISBN: 9788178350035].
  • Dale Saunders. (2019), Tourism, Hotel Management and Hospitality, 1st. Larsen and Keller Education, New York, [ISBN: 978164172152].
  • Jennifer Raga. (2023), Key Concepts in Hotel Management, 1st. Society Publishing, Canada, [ISBN: 978177469391].
  • Medlik,S.,Ingram,H.. (2005), The Business of Hotels, 4th. Elsevier Butterworth-Heinemann, Oxford, [ISBN: 0750641150].
  • Rahim B Kanani. (2017), A Wealth of Insight:The Worlds best Luxury Hoteliers on Leadership, Management and the Future of 5-Star Hospitality, 1st. Black Truffle Press.
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_OHMGT_8 Bachelor of Business (Honours) in Hospitality Management 3 Mandatory
CR_OHOMA_7 Bachelor of Business in Hospitality Management 3 Mandatory