Module Details

Module Code: MGMT9071
Title: Contemporary Aviation
Long Title: Contemporary Aviation
NFQ Level: Expert
Valid From: Semester 2 - 2021/22 ( January 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: This module seeks to support the development of sustainable business practices in a range of industries, with specific emphasis on aviation. The module also explores key emerging trends across business and within specific sectors with a view to developing strategies to ensure that businesses are future proofed.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyse the business ecosystem within which aviation firms are operating in across the globe with particular emphasis on sustainability, business continuity, and strategic adaptability.
LO2 Evaluate the incorporation of technological innovation into strategic decision making and implementation in a variety of contexts, industries and sectors.
LO3 Synthesize emerging trends from technology, geopolitics and social development, recognized from industry and academic sources, into meaningful actions and plans that support strategic development, business model clarity and operational effectiveness within the aviation sector.
LO4 Embed sustainability principles in various business functions, such as marketing and human resource management, through analysis of best practice in various industries.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Sustainable Business Practice Today
Increased concern for the environment; Supply chains in a global landscape; Businesses immersed in controversy; Corporate Social Responsibility. Ethics, corporations and individuals. 'Green' Marketing'
Business Model and Strategy Resilience
Reviewing business models though change; assessing strategy in the face of external challenges regarding sustainability and other matters; developing strategy that is adaptable. Particular focus on sectors facing substantial change e.g. aviation, technology companies etc.
Environmental and social sustainability
Metrics for measuring environmental impact; the Ozone Layer to Carbon Footprint; Supply Chain Sustainability; Feeding the world and sustaining the planet; Traceability. Standards and programmes across a global landscape; FLOCERT & Fairtrade International; Stakeholders involved; Underlying attitudes of consumers.
Business Goals and Sustainability Integration
Traditional control and accounting systems; The triple bottom line; Evolving performance measurement systems leading to sustained competitive advantage; The Balanced Scorecard; The Tolerance Zone; Integrated Reporting.
Technological Advancement
Recognizing technological trends and innovation; assessing technological advances; integrating technology into evolving business models; evaluating technology from a business perspective.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 20
Timing Week 7 Learning Outcomes 1,2,3,4
Assessment Description
Draft Project report relating to Assessment 2
Assessment Type Project % of Total Mark 80
Timing Sem End Learning Outcomes 1,2,3,4
Assessment Description
Project assessing sustainability challenges in industry e.g. in aviation sector
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures on indicative content Every Week 2.00 2
Directed Learning Non Contact Independent learning Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures on indicative content Every Week 2.00 2
Directed Learning Non Contact Independent learning Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • M. Braungart, W McDonough. (2002), Cradle to Cradle: Remaking the Way We Make Things, North Point Press, [ISBN: 0865475873].
  • Epstein et al.. (2014), Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts, 2. Routledge, [ISBN: 1907643931].
Supplementary Book Resources
  • Walker et al. (2020), Sustainable Aviation: Greening the Flight Path, Palgrave McMillan, [ISBN: 3030286630].
Recommended Article/Paper Resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BAVMA_9 Master of Business Administration with Aviation Management 2 Mandatory