Module Details

Module Code: SECR6003
Title: Applied Business Management
Long Title: Applied Business Management
NFQ Level: Fundamental
Valid From: Semester 1 - 2022/23 ( September 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: This module introduces the student to important opportunities and challenges managers encounter in today’s dynamic business environment, with particular emphasis on ethics, leadership, motivation, teams, communication & using technology to manage profitable customer relationships.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Describe the importance of effective leadership when motivating employees.
LO2 Explain the significance of ethics and social responsibility in business organisations.
LO3 Explain the impact of group dynamics and teamwork in the workplace.
LO4 Evaluate the importance of harnessing effective communication skills for the administrative manager.
LO5 Appraise the role of Customer Relationship Management (CRM) technology for business.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Leadership & Motivation
Effective Leadership, Styles of Leadership, Power, Politics, Theories of Motivation, Employee Motivation and Strategies.
Ethics & Social Responsibility
Business Ethics, Individual Ethics in Organisations, Practical Ethical Scenarios for the Office Manager.
Group Dynamics, Teamwork & Conflict
Nature of Groups & Teams, Stages of Group Development, Cross Functional Teams, Sources of Conflict, Conflict Management & Resolution.
Business Communication in the Workplace
Communication Methods utilised within the Workplace, Developing Communication Skills, Barriers to Communication, Time Management.
Customer Relationship Management
Introduction to CRM, Purpose & Benefits, Integration and Collaboration.
Module Content & Assessment
Assessment Breakdown%
Coursework30.00%
End of Module Formal Examination70.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 30
Timing Week 6 Learning Outcomes 1,2,3,4,5
Assessment Description
Students will be required to answer a variety of open ended questions and multiple choice questions.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 70
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Assessment Description
End of Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class Based Instruction Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Students should engage in self directed learning. Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Students should engage in self directed learning Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Ricky W. Griffin. (2022), Management, 13th. Cengage, p.736, [ISBN: 9780357517123].
Supplementary Book Resources
  • Siobhán Tiernan & Michael J. Morley. (2019), Modern Management: Theory and Practice for Students in Ireland, 5th Ed.. Institute of Public Administration, [ISBN: 9781910393277].
  • Ricky Griffin. (2022), Funadamentals of Management, 10th. Cengage, p.640, [ISBN: 9780357517345].
  • Jones G. & George J.. (2022), Comtemporary Management, 12th. McGraw Hill, [ISBN: 9781260735154].
  • Roger J. Baran, Robert J. Galka. (2016), Customer Relationship Management: The Foundation of Contemporary Marketing Strategy, 2. Taylor & Francis, [ISBN: 9781317419334].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBTCO_7 Bachelor of Business in Business Technology and Communications 4 Mandatory