Module Details

Module Code: MGMT7080
Title: Enterprise Development Project
Long Title: Enterprise Development Project
NFQ Level: Intermediate
Valid From: Semester 1 - 2022/23 ( September 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: This module allows students to form teams and explore a business opportunity or idea. Students will complete fundamental market research and analysis to assess the viability of the idea for further business development. The teams will pitch their idea to a panel of enterprise experts.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Apply and implement idea generation tools and techniques to generate a business opportunity or idea.
LO2 Demonstrate basic primary and secondary market research to gain industry knowledge and to establish market demand for a product or service.
LO3 Identify and evaluate the sources of private and public supports and finance available to start-ups.
LO4 Execute basic financial analysis to establish financial viability for a business venture.
LO5 Develop communication skills through the process of arguing the business case in a pitch presentation.
LO6 Assess and develop the feasibility analysis to accommodate feedback and supplementary intelligence gathering and complete the assessment of the commercial viability of pursuing a business venture.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introducing the Feasibility Plan
Definition, scope and value of feasibility plans, writing and evaluating the feasibility plan. Case studies and templates
Sustainability
Economic, environmental and social sustainability, sustainable consumption. The UN Sustainable Development Goals.
Opportunity Recognition and Idea Generation
Creativity and the business idea; sources of new ideas, methods for generating ideas and screening, creative problem solving, case studies.
Introducing the Business Model Canvas
Lean start-up. Business Model Canvas exploration, application & development.
Market Research
Approaches to Primary and Secondary Market Research. Sources of information. Market analysis; exploring industry and competitor profiles and customer/end user needs. Sizing the opportunity and routes to market. Positioning and the marketing mix. The marketing planning framework.
Legislative Implications
The legal form options of the new venture. Intellectual Property Rights; patents, trademarks, copyright protection and licensing agreements.
Sources of Support
Enterprise Support Agencies at local and national level. Finding and using the appropriate supports.
Financing the New Venture
Sources of public and private funding for the start ups; government funding, debt equity, business angels, venture capital, crowd funding and bootstrapping.
Financial Planning
Costing, Pricing. Sales Forecasting. Profit and Loss. Balance Sheet. Cash Flow. Use of financial planning and analysis software
Presenting the Business Case in a Pitch Presentation
Creating and structuring a winning pitch presentation and communicating this pitch to a panel of enterprise experts
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Timing Week 4 Learning Outcomes 1
Assessment Description
Conduct an idea generation exercise to generate a list of potential business ideas. Develop one idea and pitch this idea to a panel of enterprise experts
Assessment Type Written Report % of Total Mark 30
Timing Week 7 Learning Outcomes 2,3,4
Assessment Description
Preliminary assessment of the commercial feasibility of a proposed business venture based on a business opportunity or idea. Prepare a draft of the commercial feasibility report in order to receive feedback.
Assessment Type Project % of Total Mark 50
Timing Week 13 Learning Outcomes 4,5,6
Assessment Description
Complete the feasibility report and present findings and recommendations. This may also include a presentation on the commercial feasibility of the idea.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of course material and involvement of guest lecturers Every Week 3.00 3
Independent Learning Non Contact Self-directed study and research Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of course material and involvement of guest lecturers. Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Self-directed study and research. Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Janet Crum and Samantha Schmehl Hines. (2019), Supporting Entrepreneurship and Innovation, Emerald Publishing Limited, [ISBN: 9781789732054].
  • Ron Immnick & Brian O'Kane. (2009), Starting your own Business; A workbook, 3rd. Oak Tree Press, Ireland, [ISBN: 9781904887355].
  • Yvonne McGivern. (2009), The practice of market research - an introduction, 3rd. Prentice Hall, [ISBN: 978067092160].
Supplementary Book Resources
  • Kathleen Allen. (2016), Launching New Ventures, an Entrepreneurial Approach, 7th. Cengage Learning, London, [ISBN: 978130510250].
  • Joseph Tidd and John Bessant. (2015), Innovation and Entrepreneurship, 3rd. Wiley, [ISBN: 9781119089438].
  • Eris Ries. (2011), The Lean Start-Up; How constant innovation creates radically successful businesses, 1st. Portfolio Penguin, [ISBN: 9780670921607].
  • David A. Gibson. (2010), The Streetwise Guide to Being Enterprising, Oak Tree Press, Ireland, [ISBN: 9781904887324].
  • Thomas M. Cooney. (2010), Enterprise Cases: looking beyond commercial, Lambart Academic Publishing, [ISBN: 9783838355641].
  • Frank Wood and Alan Sangster. (2018), Business Accounting, 14th. Pearson, UK, [ISBN: 9781292208626].
Supplementary Article/Paper Resources
  • Journal, International Small Business Management.
  • Journal, Journal of Small Business Venturing.
  • Journal, Harvard Business Review.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBUSS_7 Bachelor of Business 5 Elective