Module Details
| Module Code: |
DESI6010 |
| Title: |
Business Principles for Design
|
|
Long Title:
|
Business Principles For Design
|
| NFQ Level: |
Fundamental |
| Valid From: |
Semester 2 - 2021/22 ( January 2022 ) |
| Field of Study: |
2140 - Design Studies
|
| Module Description: |
This module aims to develop an overview and understanding of business practices, as
they impact on commercial design. It will be delivered with particular emphasis on
application in the consumer goods and services sectors.
|
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Discuss the skills necessary to perform the principal tasks of management. |
| LO2 |
Assess the need for and use of groups and teams in the modern work environment, particularly on
corporate projects. |
| LO3 |
Explain the importance of the marketing role in the modern business environment. |
| LO4 |
Discuss the need for, and role of corporate ethics and responsibility, in the modern environment. |
| LO5 |
Analyse the impact of current business issues and developments. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
|
| None |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
|
| None |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| None |
| Indicative Content |
|
Role of Marketing
The 4 P's of marketing with special emphasis on advertising and promotion; brands and their significance; role of brand ambassadors.
|
|
Projects and Project Management
Projects distinguished from regular ongoing activities.
|
|
Groups and Teams
Characteristics of groups and teams; team development; benefits from using groups and teams; conflict management.
|
|
Ethics & Corporate Reputation
Ethics and ethical behaviour; good corporate citizenship; The impact of company behaviour on corporate reputation and brands.
|
|
Current Business Issues and Developments
Intellectual property and associated legal issues; impact of EU Law on such areas as design rights, trademarks, logos etc., with reference to recent high profile cases.
|
|
Design Thinking
Design Thinking as a business strategy.
|
|
Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Lecture on business principles for graphic designers |
Every Week |
2.00 |
2 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Online articles in business section of newspapers and business journals, as advised by lecturer |
Every Week |
5.00 |
5 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
2.00 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Lecture on business principles for graphic designers |
Every Week |
2.00 |
2 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Online articles in business section of newspapers and business journals, as advised by lecturer |
Every Week |
5.00 |
5 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
2.00 |
|
Module Resources
|
| Recommended Book Resources |
|---|
-
Ricky W. Griffin. (2014), Fundamentals of Management: Core Concepts and Applications, Seventh. 1,2,3, Houghton Mifflin, New York, [ISBN: 9781133627494].
-
Margaret Linehan, Therese Cadogan. (2011), Make That Grade in Marketing, Fourth. 1,2,6,7,8,9,10, Gill, Dublin, [ISBN: 9780717149827].
| | Recommended Article/Paper Resources |
|---|
-
The Guardian Newspaper. http://www.theguardian.com/us/media.
-
Irish Independent Newspaper. http://www.independent.ie/business/media
/.
| | Other Resources |
|---|
-
Website, Marketing Institute of Ireland,
-
Website, Advertising Standards Authority of
Ireland,
-
Website, Website: Design Council, UK,
-
website, Design Observer,
-
website, Stanford d-school of design thinking,
|
|
