Module Details

Module Code: MGMT9048
Title: Professional Dev for Marketing
Long Title: Professional Dev for Marketing
NFQ Level: Expert
Valid From: Semester 2 - 2021/22 ( January 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: This module allows students to develop specific channel and sectoral expertise whilst also improving personal and professional skills.
Emphasis is placed on developing a career-focused professional development strategy. From there students execute the strategy via a specific activity or activities.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Assess complex digital marketing challenges and make recommendations through reflection for improved success.
LO2 Critically analyse new tools, techniques or methods relating to the digital domain and reflect on how these can be applied to a selected sector, industry or company.
LO3 Explore cross-channel, cross-functional and inter-company issues and evaluate implications from a digital marketing perspective.
LO4 Develop personal and professional skills that reflect adaptability to changing ways of doing business.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Digital Marketing Channels, Methods and Techniques
SEO, PPC, Social, Email, Affiliate, Usability, Design, Conversion Rate Optimisation, Consumer Behaviour
Sector or Industry Specific Knowledge
SME, Cross-Border, Tourism, Hospitality, Retail
Personal Branding
Personal Inventory, Determining Goals, Establishing Online Identity, Developing Niche, Creating Content, Thought Leadership, Measurement
Networking and Professional Development
Networking Strategies, goal setting, personal assessment, reflective techniques.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Other % of Total Mark 40
Timing Week 5 Learning Outcomes 3,4
Assessment Description
Create a plan that outlines a strategy for professional development and highlights a channel, sector or company on which will be the subsequent focus on professional development activity.
Assessment Type Reflective Journal % of Total Mark 60
Timing Sem End Learning Outcomes 1,2,3,4
Assessment Description
A minimum number of log entries in which the learner reflects on talks, events and other learning opportunities. Some of these essays will illustrate how learnings can be applied to a previously selected company, industry, sector or digital marketing channel.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Lecturer Support Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Planning and conducting Professional Development activity(s) Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Lecturer support Every Week 2.00 2
Independent Learning Non Contact Planning and conducting Professional Development activity(s) Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Gillie E J Bolton, Russell Delderfield. (2018), Reflective Practice: Writing and Professional Development, 5. Sage Publications, London, p.296, [ISBN: 9781526411709].
  • David D'Alessandro. (2008), Career Warfare: 10 Rules for Building a Successful Personal Brand, 2. McGraw Hill, p.224, [ISBN: 9780071597296].
Supplementary Book Resources
  • Richard N Bolles. (2022), What Color Is Your Parachute? 2022 : Your Guide to a Lifetime of Meaningful Work and Career Success, Ten Speed Press, United States, p.352, [ISBN: 9781984860347].
  • Andrea Nierenberg. (2013), Network Like You Mean It, Pearson, p.304, [ISBN: 9780133742909].
This module does not have any article/paper resources
Other Resources
  • Website, TED. TED Talks,
    http://www.TED.com
  • Webinars, Gartner. Gartner Webinars and Facebook Live events,
    http://www.gartner.com/technology/webina rs/
  • Journal, Journal of Direct, Data and Digital Marketing Practice, Palgrave Macmillan.
  • Journal, Journal of Digital & Social Media Marketing, Henry Stewart Publications.
  • Journal, Journal of Research in Interactive Marketing, Emerald Group.
  • Journal, Applied Marketing Analytics, Henry Stewart Publications.
  • Journal, Journal of Marketing Management, Taylor and Francis Group.
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BDMAS_9 Master of Science in Digital Marketing Strategy 1 Mandatory