Module Details

Module Code: MUSC8128
Title: Entrepreneurship in the Arts 1
Long Title: Entrepreneurship in the Arts 1
NFQ Level: Advanced
Valid From: Semester 2 - 2021/22 ( January 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 2121 - Music & Performing Arts
Module Delivered in: 5 programme(s)
Module Description: The module will explore concepts of entrepreneurship, innovation and idea generation. It will focus on key business skills such as business planning, business structures, value propositions, commercial strategies, marketing, and tax. Relevant legal areas such as copyright and contract law will also be explored. As the focus of the module is on entrepreneurship, teamwork will be central to the module and its assessment.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explore the value and impact of entrepreneurship and innovation in the arts.
LO2 Track and assess the life cycle of a new venture.
LO3 Examine principles of business (business planning, business structures, value propositions, commercial strategies, marketing, and tax) and their application in the context of the arts industry.
LO4 Examine general principles of contract and copyright law and how they apply in practice to the creative industries.
LO5 Critically assess the complexities involved in the creation of a business venture in the creative industries.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
 
 
Indicative Content
Introduction to entrepreneurship
The performing artist’s world and the need to be equipped beyond an ability to perform.
Idea Generation and Business planning
Idea generation. Business planning. Scalability, profitability and longevity. Value propositions, commercial strategies and marketing.
Contracts
Fundamentals of contract law.
Copyright
Fundamentals of copyright law.
Professional Advisors
The role of professional advisors (accountants, lawyers). What is expected of professional advisors.
Structures
Business structures (sole trader, company, partnership).
Tax
Exploring and applying the rules related to VAT.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 25
Timing Week 9 Learning Outcomes 3,4
Assessment Description
Mid-semester quiz on contract law, copyright law, and on principles of business.
Assessment Type Presentation % of Total Mark 50
Timing Sem End Learning Outcomes 1,2,3,5
Assessment Description
Group Entrepreneurship Assessment:

Teams of 3-4 students to devise an innovative business proposition related to their degree specialisation; 15-minute team presentation to be given during class. Students will be assessed as a group on the basis of, for example, viability and originality of their proposition, business model selected, strategy to commercialise and bring their chosen product/service to market, etc.
Assessment Type Written Report % of Total Mark 25
Timing Sem End Learning Outcomes 1,2,3,5
Assessment Description
A 2,500-word report on the business proposal developed as part of the group project. Assessment will be based on how business principles explored in the course are applied such as the value proposition, the market-fit of the product/service, the identification of the target customer etc.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class-based instruction. Every Week 1.50 1.5
Independent Learning Non Contact Reading, research and assignment preparation. Every Week 5.50 5.5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class-based instruction. Every Week 1.50 1.5
Independent Learning Non Contact Reading, research and assignment preparation. Every Week 5.50 5.5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Oliver Gassmann, Karolin Frankenberger & Michaela Csik. (2020), The Business Model Navigator, 2nd. Pearson, Harlow (UK), p.404, [ISBN: 9781292327129].
  • Richard Blundel, Nigel Lockett & Catherine Wang. (2018), Exploring Entrepreneurship, 2nd. 16, Sage Publications, London, p.480, [ISBN: 9781473948068].
  • Brian Doolan. (2011), Principles of Irish Law, 8th. 44, Gill & Macmillan, Dublin, p.502, [ISBN: 9780717149896].
  • Ruth Davenport. (2012), Make That Grade. Fundamentals of Irish Law, 2nd. 10, Gill Education, Dublin, p.324, [ISBN: 9780717152681].
  • Neil Brooks, Sandra Gannon & Jill Kerby. TAB Giude to Money, Pensons & Tax (annual publication), 16, TAB Taxation Services, Dublin.
Supplementary Book Resources
  • Donald S. Passman. (2019), All You Need to Know About the Music Business, 10th. 33, Simon & Schuster, New York, p.500, [ISBN: 9781501122187].
  • Bill Aulet. (2013), Disciplined Entrepreneurship, 24, Wiley, Hoboken, p.272, [ISBN: 9781118692288].
  • Richard Stutely. (2007), The Definitive Business Plan, 2nd. 13, Pearson, Harlow (UK), p.312, [ISBN: 0273710966].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_GMUSC_8 Bachelor of Music (Honours) 6 Elective
CR_GMUSC_8 Bachelor of Music (Honours) 8 Elective
CR_GMUSC_9 Master of Arts in Music (Taught) 2 Elective
CR_GMUTE_9 Master of Arts in Music and Technology 2 Elective
CR_GMUST_9 Master of Science in Music and Technology 2 Elective