Module Details
| Module Code: |
DESI6015 |
| Title: |
Design for Print
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Long Title:
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Design for Print
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| NFQ Level: |
Fundamental |
| Valid From: |
Semester 1 - 2021/22 ( September 2021 ) |
| Field of Study: |
2140 - Design Studies
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| Module Description: |
This module provides training and practical experience in the process of design for print.
Students will be introduced to the principles of design as they relate to print production.
Using industry standard software packages, this module covers the approaches that can
be used in the design, lay-out and production of various printed materials, for example promotional material, brochures, packaging, flyers, newsletters and posters.
|
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Describe the function and operation of the hardware and software involved in print based design and production |
| LO2 |
Apply the principles of design in the creation of a range of printed materials using a combination of type and image |
| LO3 |
Produce effective communication of information in printed form using a combination of type and image to the requirements of a provided brief |
| LO4 |
Plan for the stages involved in preparing designed material for commercial offset and digital printing |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| No requirements listed |
| Indicative Content |
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Hardware and software
The computer operating system, scanners, proofers, printers. Image capture software, image optimisation software, layout and imposition software
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Principles of visual design
Balance, emphasis, scale/proportion, symmetry/asymmetry, movement, rhythm, unity
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Typography
Anatomy of type, typeface and family, type personality, spacing, readibility & legibility, emphasis & hierarchy, text and image
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Layout & Structure
Paper sizes & formats, styles of layout (symmetric/asymmetric), appropriateness to content/audience, tone, pace & contrast, navigation, coherence, grids.
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Colour
Colour contrast and harmony, analogous/ complementary colour, additive/ subtractive colour, colour associations and interactions, colour difference and legibility. Colour models – CMYK/RGB/Indexed/Lab. Colour correction and conversion, colour for print.
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Graphics
Integration into overall design, choice of graphic – photographic/drawn, sourcing graphics. Graphic file formats
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The Print Process
Image setting, pre-press and printing theory. Specifying inks, trapping, cropping, overprinting, printing separations, proofing, output to film/plate, digital output – pdf
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Design/print and the law
Intellectual property, copyright, software licensing
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Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lab |
Contact |
Practical based instruction and theory |
Every Week |
2.50 |
2.5 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Practical and theory based study |
Every Week |
4.50 |
4.5 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
2.50 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lab |
Contact |
Practical based instruction and theory |
Every Week |
2.50 |
2.5 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Practical based instruction and theory |
Every Week |
4.50 |
4.5 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
2.50 |
|
Module Resources
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| Recommended Book Resources |
|---|
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Adobe Creative Team. (2020), Adobe In Design CC Classroom in a Book, Adobe Creative Team, [ISBN: 9780136502678].
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by David Dabner (Author), Sandra Stewart (Author), Abbie Vickress (Author). (2020), Graphic Design School: A Foundation Course for Graphic Designers, 7th. Thames and Hudson Ltd, [ISBN: 9780500295595].
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Alexander W. White. (2011), The Elements of Graphic Design, 2nd. Allworth Press, [ISBN: 978-158115762].
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Williams, R.. (2014), The Non-Designers Design Guide, Peachpit Press, [ISBN: 9780133966152].
| | Supplementary Book Resources |
|---|
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Pipes, A. (2005), Production for Graphic Design, [ISBN: 158671592].
| | Supplementary Article/Paper Resources |
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| | Other Resources |
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Website, In Design Tutorial Resources,
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Website, Designing With Type,
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