Module Details

Module Code: MMED8028
Title: TV Industry Environment
Long Title: TV Industry Environment
NFQ Level: Advanced
Valid From: Semester 1 - 2021/22 ( September 2021 )
Duration: 1 Semester
Credits: 10
Field of Study: 2130 - Multimedia
Module Delivered in: 1 programme(s)
Module Description: This module will critically explore the current Television industry landscape, its media
owners, legislation, trends and evolving funding models. Guest speakers will give students an insight into the wider broadcasting milieu in which they will be operating. Students will develop practical skills required to create and develop content ideas to a media industry standard.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyse the current broadcasting landscape with respect to changing ownership, mergers, convergence, business and funding models and technology shifts
LO2 Create and develop television documentary production concepts.
LO3 Present concept ideas to potential commissioners and funders.
LO4 Understand and implement the legal requirements that apply to programme makers.
LO5 Function as an independent producer within the required tax and financial framework
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Media ownership
Who are the main players in the Irish and UK media world. Who owns the leading broadcasters in the commercial sector. Where does revenue come from and how has the advertising revenue model been affected by changing viewing trends
Programme formats
Develop original documentary ideas and create compelling and persuasive proposals for potential funders. Employ multimedia and graphic skills to generate multiple elements for submission. Develop pitching skills.
Independent production accounting
Tax, vat, record-keeping, basic accountancy skills
Media Law
Copyright, libel, contempt of court
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Timing Week 8 Learning Outcomes 4,5
Assessment Description
Written report and practical exercises in media law and accounting
Assessment Type Reflective Journal % of Total Mark 40
Timing Week 12 Learning Outcomes 1,3,4
Assessment Description
Students will present their knowledge and insights gained into key trends and practices in the broadcasting industry based on engagement with industry speakers
Assessment Type Presentation % of Total Mark 40
Timing Sem End Learning Outcomes 2,3
Assessment Description
Students will prepare and deliver a presentation for an original proposal for a chosen programme format
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture format with discussion and other activities based around key theories and current trends of TV production Every Week 2.00 2
Lecturer-Supervised Learning (Contact) Contact A range of guest speaker from industry Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact (Non-contact) Range of readings, exercises, reflection of reading and learning and other formative assessment tasks Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture format with discussion and other activities based around key theories and current trends of TV production Every Week 2.00 2
Lecturer-Supervised Learning (Contact) Contact A range of guest speakers from industry Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact (Non-contact) Range of readings, exercises, reflection of reading and learning and other formative assessment tasks Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Eli M. Noam. (2016), Who Owns the World's Media?: Media Concentration and Ownership around the World, [ISBN: 199987238].
  • Jean K. Chalaby. (2015), The Format Age: Television's Entertainment Revolution, [ISBN: 1509502599].
Supplementary Book Resources
  • Marie Perruchet. (2016), One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself, [ISBN: 0071837590].
  • Eoin Carolan and Ailbhe O'Neill. (2019), Media Law in Ireland, 2nd. Bloomsbury, Ireland, [ISBN: 9781784518004].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HTVPR_8 Certificate in TV Production 1 Mandatory