Module Details

Module Code: MMED8025
Title: Multimedia Production
Long Title: Multimedia Production
NFQ Level: Advanced
Valid From: Semester 1 - 2021/22 ( September 2021 )
Duration: 1 Semester
Credits: 5
Field of Study: 2130 - Multimedia
Module Delivered in: 3 programme(s)
Module Description: The aim of this module is to provide the learner with an introduction to media production technologies and practices. The module also aims to extend skills in communicating to a target audience using rich media applications. It provides learners with an understanding of the structural, conceptual, and practical design issues related to rich media solutions.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the range of media types, formats and processes employed in creating multimedia content
LO2 Describe the principles underpinning multimedia design and development
LO3 Develop rich media content for delivery within a range of multimedia applications
LO4 Implement a multimedia application from concept to storyboard to production utilising industry standard multimedia development tools.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Multimedia Overview
An overview of media formats and their relevance to different environments and platforms. This can include still image, audio and moving image formats. Practical and theoretical work shall demonstrate the salient issues in relation to quality and the appropriateness of employing certain media within different contexts.
Design Techniques
An overview of the design process from concept to final publication. This assignment will allow students to investigate the steps involved in designing and developing rich media content. This should account for concept development, paper prototyping/storyboarding, scripting, production, postproduction, screening/testing, and dissemination. Fundamental narrative strategies should also be explained.
Practical Programme
Students shall demonstrate their understanding of fundamental principles through a series of practical projects. This can include class exercises and editing a set of presented files to required specifications. Students will develop the assignment by producing their own content.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 85
Timing Sem End Learning Outcomes 3,4
Assessment Description
Create a multimedia project through all phases of production
Assessment Type Practical/Skills Evaluation % of Total Mark 15
Timing Week 7 Learning Outcomes 1,2,3
Assessment Description
Assessment through a series of practical exercises processing files according to specific requirements
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Presentations on multimedia theory Every Week 1.00 1
Lab Contact Lab-based practical exercises to assist the student to acquire a skill set and develop competencies in working with digital media Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Practical exercises to reinforce skill set developed in lab Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Presentations on multimedia Theory Every Week 1.00 1
Lab Contact Lab-based practical exercises to assist the student to acquire a skill set and develop competencies in working with digital media Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Practical exercises to reinforce skill set developed in lab Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Tay Vaughan. (2014), Multimedia Making It Work, Ninth. McGraw Hill, New York, p.486, [ISBN: 9780071832885].
  • Ibarionex Perello. (2019), Making Photographs: developing a personal visual workflow, 1st. Rocky Nook Inc, San rafael, California, p.313, [ISBN: 9781681983998].
Supplementary Book Resources
  • Lynda Felder. (2011), Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound, 1st. New Riders, [ISBN: 0321794435].
This module does not have any article/paper resources
Other Resources
  • Website, Audacity: free ware audio recording and editing application available at:,
    http://audacity.sourceforge.net/
  • Website, https://helpx.adobe.com/photoshop/how-to /ps-basics-fundamentals.html.
  • Website, https://helpx.adobe.com/ie/audition/tuto rials.html.
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HDMTE_8 Certificate in Digital Media Design and Development 2 Mandatory
CR_HJDCC_9 Master of Arts in Journalism and Digital Content Creation 1 Mandatory
CR_BPRNM_9 Master of Arts in Public Relations with New Media 1 Mandatory