Module Details

Module Code: MGMT8043
Title: Seminar Series
Long Title: Seminar Series
NFQ Level: Advanced
Valid From: Semester 2 - 2020/21 ( January 2021 )
Duration: 1 Semester
Credits: 5
Field of Study: 3420 - Marketing & Advertising
Module Delivered in: 8 programme(s)
Module Description: This module uses an innovative approach to exploring key concepts relating to business management and marketing strategy from a variety of perspectives. Speakers from a variety of organisations will present a series of guest lectures on overarching business and marketing challenges and students will be tasked with reflecting on integrated problems across many functional areas.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Synthesise information relating to complex and multi-disciplinary business and marketing challenges.
LO2 Assess complex business and marketing situations and make recommendations for improved success.
LO3 Critically analyse competencies impacting decisions which have been made as presented by the guest speakers.
LO4 Evaluate various overarching management and marketing approaches to contemporary business issues.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Leadership
Personal approaches to leadership, self-management, Effective Leadership
Motivation
Motivation theory and practices
Change Management
Theories of Change Management, Leading Change, Strategy
Business and Marketing Strategy
Strategic Thinking, Models for Strategic Development. Marketing Strategy
Personal and Professional Development
Identifying and enhancing personal skills
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Reflective Journal % of Total Mark 30
Timing Week 5 Learning Outcomes 1,2,3,4
Assessment Description
Students will develop a reflective journal demonstrating a critical perspective on the seminars they have experienced
Assessment Type Project % of Total Mark 50
Timing Week 9 Learning Outcomes 1,2,3,4
Assessment Description
Students will prepare and present a visual representation of their learning journey, highlighting the development of personal competence from a number of seminars. This may take the form of a poster or infographic
Assessment Type Reflective Journal % of Total Mark 20
Timing Week 12 Learning Outcomes 1,2,3,4
Assessment Description
Students develop a final reflective journal demonstrating a critical perspective on a number of seminars they have experienced
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Guest Lectures Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Review of Seminars Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Guest Lectures Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Review of Seminars Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • B Bassot. (2013), The Reflective Journal, Palgrave Macmillan, [ISBN: 978-1137324719].
Supplementary Book Resources
  • John Zubizarreta. (2009), The learning portfolio, Jossey-Bass, San Francisco, CA, [ISBN: 9780470388471].
  • Jennifer A. Moon. (2004), A handbook of reflective and experiential learning, London ; RoutledgeFalmer, 2004., [ISBN: 9780415335164].
Supplementary Article/Paper Resources
  • Patricia.E.Black and David Plowright. (2010), A multi-dimensional model of reflective learning for professional development., Reflective Practice, Vol. 11, 145-258.
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBUSS_7 Bachelor of Business 6 Group Elective 3
CR_BACCT_8 Bachelor of Business (Honours) in Accounting 6 Group Elective 2
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 6 Group Elective 2
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 8 Mandatory
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 6 Group Elective 1
CR_BACCT_7 Bachelor of Business in Accounting 6 Group Elective 2
CR_BBTCO_7 Bachelor of Business in Business Technology and Communications 6 Group Elective 1
CR_BMKTG_7 Bachelor of Business in Marketing 6 Group Elective 3