Module Details

Module Code: MMED6004
Title: Introduction to Digital Media
Long Title: Introduction to Digital Media
NFQ Level: Fundamental
Valid From: Semester 1 - 2021/22 ( September 2021 )
Duration: 1 Semester
Credits: 5
Field of Study: 2130 - Multimedia
Module Delivered in: 1 programme(s)
Module Description: Provide a firm basis of knowledge and practical use of digital computer technology, editing software for video, audio and still image, file formats and data storage devices and methods.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Specify the hardware and software components of a computer-based system suitable for use in creative digital media development and delivery systems
LO2 Use a selection of digital media software editing programs to create, edit and deploy digital media material.
LO3 Recognise the merits and limitations of a selection of digital audio/visual equipment used in the acquisition and delivery of creative digital media.
LO4 Apply appropriately the different file formats used in digital media.
LO5 Specify the compression standards which can be applied to various media data files (text, image, video, audio.)
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Computer Technology
Operating systems: Event-driven OS. Graphical User Interface (GUI); Windows; Mac OS; UNIX. How a computer processes data. Specifications and practical considerations.
Mobile, Tablet & Peripheral Devices
Primary storage: RAM, ROM, firmware; Secondary storage: USB flash storage: hard disc; optical: CD-ROM, DVD-ROM, other devices; Cloud Storage and options.
Input & Output technologies
Input devices: keyboard; mouse, trackball/trackpad, graphics tablet, flatbed and film scanners, digital camera; Output devices: CRT, LCD, plasma displays; Printers: ink-jet, dye-sublimation, laser, 3D; Pixel and sub-pixel and bit-depth; Colour: additive and subtractive; colour spaces and gamut: RGB, CMYK, HSL.
Computer Media File Formats
Proprietary formats: MS Word, Adobe Photoshop etc.; Vector (scalable) formats: Postscript, EPS, SVG; Raster (bit-mapped formats): BMP, JPEG, TIFF. File compression: lossless: LZW, ZIP, GIF; Lossy: JPEG. Video and Audio formats; MPEG family, MP3, WAV, AAC, MIDI, AIFF, MP4, MOV, H.264 Compression Codec.
Practical Programme
A series of lab-based exercises and lessons to reinforce the theory lectures and assist the student acquire a skill set and develop competancies in working with digital media and associated technologies.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Multiple Choice Questions % of Total Mark 25
Timing Week 7 Learning Outcomes 1,3,5
Assessment Description
Mid-semester assessment
Assessment Type Practical/Skills Evaluation % of Total Mark 25
Timing Every Second Week Learning Outcomes 1,2,3,4,5
Assessment Description
In-class assessed tutorials
Assessment Type Project % of Total Mark 50
Timing Sem End Learning Outcomes 1,2,3,4,5
Assessment Description
End-of-Semester Submission
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Digital media theory Every Week 1.00 1
Lab Contact Practical skills Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Self-directed learning and lecturer-directed study Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Vic Costello. (2017), Multimedia Foundations, 2nd. Focal, [ISBN: 9780415740036].
  • T. M Savage, Karla E. Vogel. (2013), An Introduction to Digital Multimedia, 2nd. Jones and Bartlett Publishers, Inc, p.336, [ISBN: 978-144968839].
Supplementary Book Resources
  • Ron White. (2014), How Computers Work, 10th. QUE, Indianapolis, USA, p.384, [ISBN: 078974984X].
  • Benjamin Walker. (2019), Computer Networking, 1st. Science & Technology, p.226, [ISBN: 1951652274].
  • Sachin Date. (2015), An Illustrated Guide to Mobile Technology, 1st. CreateSpace, p.364, [ISBN: 1508496129].
This module does not have any article/paper resources
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HMMED_8 Bachelor of Arts (Honours) in Creative Digital Media 1 Mandatory