Module Details

Module Code: SPRT8013
Title: Sports Event Management
Long Title: Sports Event Management
NFQ Level: Advanced
Valid From: Semester 2 - 2020/21 ( January 2021 )
Duration: 1 Semester
Credits: 5
Field of Study: 8130 - Sports and Recreation
Module Delivered in: 1 programme(s)
Module Description: This module introduces the theoretical concepts and processes underlying the organisation and implementation of successful, safe and legally-compliant sports events. The module incorporates an experiential pedagogical approach whereby learners apply their knowledge within the context of a ‘real-life’ sports event and contribute meaningfully to each phase of this event’s life cycle (planning, implementation, promotion and evaluation).
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Recognise the sociological and economic importance of local, national and international sports events
LO2 Appreciate the importance of positive team dynamics and communication during the planning and implementation of sports events
LO3 Outline the fundamental components of an operational plan to implement a successful, safe and legally compliant sports event
LO4 Apply the theoretical concepts of event management towards the planning, promotion and implementation of a designated sports event
LO5 Conduct a rigorous post-event evaluation based upon key metrics and formulate a series of recommendations to enhance future similar sports events
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Sports Events and Conferences in Society
Sports Events and Conferences (i.e. sporting and/or academic) from a sociological and economic perspective. An introduction to the sports event and conference management sector. Case studies of pertinent local, national and international sporting and related conference events, including at least one event within an educational setting.
Leadership, Teamwork and Communication
The importance of strong leadership and constructive team dynamics during the planning and implementation of sports and conference events. Event structures and governance. Positive engagement and communication with stakeholders.
Event Conceptualisation
Event planning theories. Devising an event concept, vision and experience. Proposal and bidding process.
Fundraising, Promotions and Public Relations
Fundraising methods to include grant schemes, internal funding, external stakeholders and corporate sponsorship. Engagement with prospective sponsors. Sports marketing, promotion and public relations. Leveraging the mass media and press releases. Ethical and effective utilisation of social media platforms to promote sports events.
Event Operations
Event plan, project management and logistical operations (including but not limited to; running order, venue, volunteers, attendees, parking, safety, communication platforms, specialised equipment).
Governance, Safety and Compliance.
Event governance and internal reporting, health and safety obligations, insurance, HR compliance; budgeting and finances, contracts, child protection, licences and permits, GDPR compliance, sustainability and environmental impact.
Event Legacy
Post event evaluation and debrief to include event impact, legacy, SWOT analysis, participant feedback and review of designated metrics.
Theoretical Applications and Experiential Learning
Application of theoretical principles within the context of a real-life sporting and conference events. Learners will immerse themselves within the organising committee of a designated sporting event and will be expected to demonstrate a meaningful contribution throughout each state of the event’s life cycle (planning, promotion, implementation and post-event evaluation).
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 40
Timing Week 6 Learning Outcomes 1,3
Assessment Description
Group Project: The Project Team present an outline of their designated sports or conference event (chosen and/or assigned in conjunction with lecturer) and discuss the event's sociological, cultural and/or economic benefit to the organiser, setting and/or community as relevant (i.e. group grade component). Learners will also be required to present the event's operational plan as well as a detailed outline of their respective contribution in this regard (i.e individual grade component).
Assessment Type Reflective Journal % of Total Mark 60
Timing Sem End Learning Outcomes 2,4,5
Assessment Description
A reflective journal and portfolio to document the learner's experience during each phase of their designated event (planning, promotion, implementation, evaluation). This should include self-evaluation in addition to an evaluation of the learner's contribution by the event organiser and/or mentor. The learner should also conduct, and reflect on, a post-event evaluation and review of relevant event metrics to generate either (i) useful recommendations for future similar events or (ii) an evidence-based template to guide a future similar event in a school or community setting.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theoretical principles of sports event management Every Week 2.00 2
Lecturer-Supervised Learning (Contact) Contact In-class meetings and discussions regarding event progress Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Independent study and contribution to designated sporting event Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theoretical principles of sports event management Every Week 2.00 2
Lecturer-Supervised Learning (Contact) Contact In-class meetings and discussions regarding event progress Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Independent study and contribution to designated sporting event Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Milena M.P & Chappelet, J.L.. (2017), Routledge Handbook of Sports Event Management, 1st. Routledge, [ISBN: 9781138235892].
Supplementary Book Resources
  • Shone,A. & Parry,B.. (2019), Successful Event Management. A Practical Handbook, 5th. Cengage Learning EMEA, [ISBN: 9781473759114].
Recommended Article/Paper Resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BCSSP_8 Bachelor of Science (Honours) in Coaching Science and Sports Pedagogy 6 Elective