Module Details
| Module Code: |
LANG8017 |
| Title: |
German Business and Media
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Long Title:
|
German Business and Media
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| NFQ Level: |
Advanced |
| Valid From: |
Semester 1 - 2019/20 ( September 2019 ) |
| Field of Study: |
2220 - Languages
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| Module Description: |
This module focuses on the consolidation of a B2 - B2+ as described by the Common European Framework of Reference for Languages. The module engages with topics in international business as well as focusing on the development of knowledge and appreciation of modern 20th and 21st century German culture and media. The module develops receptive and production skills as well as translation skills and grammatical competence.
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| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Translate a range of texts in the areas of business, journalism, current affairs and literature from German into English and English into German. |
| LO2 |
Critically analyse and evaluate a variety of cultural and media materials from the 20th and 21st century in Germany (film and media studies, visual art and short stories). |
| LO3 |
Research and examine specific aspects of contemporary business culture in Germany in an
effective and appropriate manner in academic essay format. |
| LO4 |
Consolidate/reinforce knowledge of advanced grammatical elements through a range of
complex contexts using reading and writing skills. |
| LO5 |
Communicate orally to a high level of competency, engaging in interactive; presentation; and
interpretative activities in an international context. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| No incompatible modules listed |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| Advanced level of German (CEFR level B2) in speaking, reading and writing |
| Indicative Content |
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Translation/Writing Skills:
Applied advanced practice in the translation of varied texts (journalistic, current affairs, business and
literary) from English to German and German to English.
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Cultural Studies
Critically analyse and discuss key aspects of German culture and media (film studies, short stories and visual art) in the Twentieth and Twenty First Century. Evaluation of these in their
socio-historical/geo-political contexts. Identification and application of suitable research methodologies to communicate the above in academic essay format.
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Business Studies
Examine and critically evaluate topics of contemporary business culture in Germany. Sample topics include:
exports and imports, franchises and entrepreneurial mindset.
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Grammar
Substantial reinforcement and practical application of complex grammatical elements relevant to a B2
level of the target language (for example passive voice, adjectival phrases, phrasal verbs, relative clauses)
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Oral/Communication Skills
Enable students to develop communication skills of a sufficient standard to be able to do the following:
deliver effective oral presentations in a professional manner; participate in group/class discussions as required; converse individually or in a paired context to enhance fluency.
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Module Content & Assessment
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| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecturer-Supervised Learning (Contact) |
Contact |
Reading, writing, listening, speaking, current affairs, literature, film and media studies |
Every Week |
2.00 |
2 |
| Lab |
Contact |
Language lab |
Every Week |
2.00 |
2 |
| Independent Learning |
Non Contact |
Independent research and writing of projects and essays; independent revision of materials covered during class |
Every Week |
3.00 |
3 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecturer-Supervised Learning (Contact) |
Contact |
Reading, writing, listening, speaking, current affairs, literature, film and media studies |
Every Week |
2.00 |
2 |
| Lab |
Contact |
Language lab and media studies |
Every Week |
2.00 |
2 |
| Independent Learning |
Non Contact |
Independent research and writing of projects and essays; independent revision of materials covered during class |
Every Week |
3.00 |
3 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
|
Module Resources
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| Recommended Book Resources |
|---|
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Klotz, Verena; Merkelbach, Matthias. (2016), Erfolgreich im Alltag und Beruf - Kurs- und Übungsbuch, Cornelsen, [ISBN: 9783060209910].
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Anna Buscha & Szita, S.. (2012), B-Grammatik, Schubert, [ISBN: 9783941323100].
| | Supplementary Book Resources |
|---|
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Jammie Rankin, Larry D. Wells. (2015), Handbuch Zur Deutschen Grammatik, Houghton Mifflin Company, p.445, [ISBN: 0618013431].
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Sarah M. B. Fagan. (2009), German, Cambridge University Press, New York, [ISBN: 9780521852852].
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Michaela Perlmann-Balme, Susanne Schwalb, Doerte Weers. (2008), Em Neu Abschlusskurs in Zwei Banden: Kurs- Und Arbeitsbuch Lektion 1-5 MIT Arbeitsbuch-Audio-CD, Max Hueber Verlag, [ISBN: 978-3195416979].
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Tzveta Sofronieva, Natascha Wodin, Mohammad Aref, Jefferson S. Chase, Zoran Drvenkar, Richard Duraj, Catalin Dorian Florescu, Radek Knapp, Nicol Ljubic, Selim Özdogan:. (2003), "Feuer, Lebenslust!" Erzählungen deutscher Einwanderer., Verlag Klett-Cotta, Stuttgart, [ISBN: 978-3608935165].
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Jakob Arjouni,. (2004), Idioten, Funf Marchen, Diogenes Verlag AG, [ISBN: 978-3257233896].
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Sylvia Schroll-Machl,. (2008), Doing Business with Germans, Vandenhoeck & Ruprecht, [ISBN: 978-3525461679].
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Melissa Lamson,. (2010), No Such Thing as Small Talk: 7 Keys to Understanding German Business Culture, Happy About, [ISBN: 978-1600051890].
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Gretchen Schaupp (Author), Joachim Graff (Author), Günter Mayer (Illustrator). (2013), More than Manners: The Business Professional's Guide to Success in Germany, KINDLE EDITION. Amazon Digital Services Inc., [ISBN: ASIN: B00FC28RKG].
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Mary Fulbrook. (2004), A concise history of Germany, CUP, [ISBN: 978-0521540711].
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Sarah E. James. (2013), Common Ground: German Photographic Cultures Across the Iron Curtain, Yale University Press, [ISBN: 9780300184440].
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Jean Boase-Beier and Ken Lodge. (2003), The German language, Blackwell Publishing, Malden, Mass., [ISBN: 0631231390].
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Kafka, Franz. (2016), Die Verwandlung (original publication: 1915), CreateSpace Independent Publishing Platform, [ISBN: 978154119946].
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Kafka, F & Susan Bernofsky & Mark M. Anderson. (2016), The Metamorphosis, W. W. Norton, London, [ISBN: 9780393923209].
| | This module does not have any article/paper resources |
|---|
| Other Resources |
|---|
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Website with B2 level resources for
learners, Deutsche Welle. Deutsche Welle,
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Film, Im Juli.
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online newspaper, Frankfurter Allgemeine,
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online newspaper, Süddeutsche Zeitung,
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online newspaper, Badische Zeitung,
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online newspaper, Berliner Morgenpost,
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Film, (2011), Allmanya: Willkommen in Deutschland, Director: ?Yasemin ?amdereli.
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Link to pdf containing descriptions of
CEFR level, Council of Europe. (2011), Common European Framework of Reference
for Languages: Learning, teaching,
assessment - Structured overview of all
CEFR scales, Council of Europe,
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