Module Details
| Module Code: |
MGMT7075 |
| Title: |
Emerging & New Markets
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Long Title:
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Emerging & New Markets
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| NFQ Level: |
Intermediate |
| Valid From: |
Semester 2 - 2019/20 ( January 2020 ) |
| Field of Study: |
3450 - Business & Management
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| Module Description: |
This module analyses new and emerging markets commercial realities, national cultures and business negotiation styles within the context of the global market. It looks at specific markets including the BRIC economies (Brazil, Russia, India and China). The module focuses on the opportunities and challenges that multinationals face when doing business and investing in emerging and new markets and provides students with the necessary analytical skills to assess emerging and new markets for potential entry.
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| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Examine emerging market theory and its significance in terms of international business. |
| LO2 |
Describe the key characteristics of selected emerging markets and economic regions in the world. |
| LO3 |
Identify the political, legal, economic, social and technological environment impacting on doing business in emerging and new markets. |
| LO4 |
Analyse the challenges, opportunities and trends in emerging and new markets. |
| LO5 |
Assess the entry mode and strategies to emerging and new markets. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| No requirements listed |
| Indicative Content |
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Introduction to Emerging & New Markets
Define emerging and new markets. Identify emerging and new markets. Characteristics of emerging markets. Emerging markets as growing markets. Role of emerging and new markets in a multinational’s global strategy. Opportunities and challenges of doing business in emerging and new markets.
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Environmental Factors
Cultural forces of language, religion, social structure, and education. Political risk analysis, risk reduction strategies. Legal environment. Economic environment.
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Review of Emerging Economies
Detailed analysis of the key characteristics of emerging and new markets including Brazil, Russia, India and China (BRIC), evaluate companies operating in these markets. Case study analysis.
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Relationships in Emerging Markets
Types of relationships in emerging markets, managing relationships with foreign governments, expatriates, foreign partners and foreign customers. International negotiations.
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Entry Strategies
Trade based entry strategies, contract based entry strategies, investment entry modes. Factors influencing entry strategies.
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Module Content & Assessment
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| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Class based instruction |
Every Week |
3.00 |
3 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
No Description |
Every Week |
4.00 |
4 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
3.00 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Class based instruction |
Every Week |
2.00 |
2 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
No Description |
Every Week |
5.00 |
5 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
2.00 |
|
Module Resources
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| Recommended Book Resources |
|---|
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Cavusgil, S.T., Ghauri, P.N., Agarwal, M.R. (2013), Doing Business in Emerging Markets, Sage Publications Inc..
| | Supplementary Book Resources |
|---|
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Merchant, H. (2007), Competing in Emerging Markets. Cases and Readings, Routlege. Taylor & Francis Group.
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Charles W.L. Hill,. International Business, [ISBN: 9780071287982].
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Janet Morrison,. International Business, [ISBN: 9781403945631].
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Kvint V. (2009), The Global Emerging Markets, Routledge.
| | Recommended Article/Paper Resources |
|---|
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Harold James. (2008), The rise of the BRICs and the new logic
in international politics., The International Economy.
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Zhao, J.A.. (2000), The Chinese approach to international
business negotiations, International Journal of Business
Communication, 37 no. 3, p.209-237.
| | Other Resources |
|---|
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Journal, International Business Review,
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Journal, Journal of International Business,
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Journal, Harvard Business Review,
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