Module Details

Module Code: AUTO8013
Title: DMS Strategic Analysis
Long Title: DMS Strategic Analysis
NFQ Level: Advanced
Valid From: Semester 1 - 2019/20 ( September 2019 )
Duration: 1 Semester
Credits: 5
Field of Study: 5251 - Automotive Engineering
Module Delivered in: 1 programme(s)
Module Description: On completion of this module learners will have the skills required to interpret and analyse dealer KPI data from Dealer Management Systems (DMS) and use the data as the basis for managerial decision making activities within motor dealerships.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Identify and analyse Key Performance Indicators for sales and after-sales departments from data obtained through DMS systems used within the motor industry.
LO2 Evaluate and propose comprehensive management strategies based on data obtained from DMS systems.
LO3 Interpret and apply the implications of GDPR within the motor sector.
LO4 Critique various CRM methods and propose suitable methodologies for given circumstances.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
10713 AUTO7010 Dealer Management Software
14123 AUTO6016 Motor Dealer Service Dept
14163 AUTO7001 Motor Dealer Parts Dept.
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
KPIs
Identification and analysis of KPI information within Dealer Management Systems.
Motor Dealership Analysis
Extensive analysis of sales and after-sales operations through the use of Dealer Management Systems and the use of retrieved data for forecasting and planning.
Distributor Functions
Use of Dealer Management Systems for analysis of overall market and segment performance from the perspective of vehicle distributor / manufacturers and strategy formulation.
CRM Analysis
CRM data sources; analysis and management of CRM data. Customer lifetime value analysis using Dealer Management Systems.
GDPR
Use of Dealer Management Systems for GDPR compliance.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Performance Evaluation % of Total Mark 30
Timing Week 6 Learning Outcomes 1,2
Assessment Description
Time-bound analysis of case study based on DMS data
Assessment Type Critique % of Total Mark 30
Timing Week 12 Learning Outcomes 1,2,3,4
Assessment Description
Appraisal of CRM strategies
Assessment Type Written Report % of Total Mark 40
Timing Sem End Learning Outcomes 1,2,3
Assessment Description
Generate and/or evaluate strategic management options based on DMS data
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Material and Analysis of DMS and CRM data Every Week 1.00 1
Lab Contact Directed Learning and Practical use of DMS in Computer Lab Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Review of lecture/lab material and further research/analysis Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture material and Analysis of DMS and CRM Data Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Review of lecture/lab content and further research/analysis Every Week 4.00 4
Lab Contact Directed learning and Practical use of DMS in Computer Lab Every Week 2.00 2
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Skjoldager, Niels & Finn Guldbrandsen Lund. (2011), Inside DMS: Automotive Dealer Management Systems, Create Space Independent Publishing Platform, Copenhagen, [ISBN: 9781461078517].
Supplementary Book Resources
  • Zanan, Max. (2017), Perfect Dealership: Surviving The Digital Disruption, 7,8,9,, CreateSpace Independent Publishing Platform, South Carolina, [ISBN: 9781977545510].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_EABMT_8 Bachelor of Science (Hons) in Automotive Business Management and Technology 7 Mandatory