Module Details

Module Code: JOUR9007
Title: Media History & Society
Long Title: Media History & Society
NFQ Level: Expert
Valid From: Semester 1 - 2018/19 ( September 2018 )
Duration: 1 Semester
Credits: 5
Field of Study: 3210 - Journalism
Module Delivered in: 1 programme(s)
Module Description: This module gives students an overview of the key issues that have affected the development of Irish and international media over the last one hundred years. The module provides a chronological and thematic account of the historical development of the mass media and focuses on the relationship between media and society. It also focuses on the volatile state of contemporary mass media in the face of rapid technological and cultural change and looks at the future of media.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Assess the key historical staging posts in the development of mass media in Ireland and internationally.
LO2 Evaluate the role of media institutions and theories of media ownership, control, and regulation and their impact on mass media texts.
LO3 Critically analyse the role and importance of Public Service Broadcasting in the Irish media landscape.
LO4 Critique and evaluate the impact of computer mediated communications on contemporary mass media.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Development of Mass Media in Ireland
Irish print media - origins and history; role of politics in Irish media development; emergence of popular journalism in Britain; British broadcasting and the origins of Public Service Broadcasting (PSB). PSB in Ireland and emergence of commercial competition - local and national. Impact of US media on Irish media landscape. Changes in regulatory environment.
Media Institutions
Role of media institutions; theories of media ownership and control; role of media regulation; media institutions and society
The Changing Media Landscape
Main impacts of computer mediated communication on contemporary mass media. News on the internet, citizen produced coverage. The 'new' journalist. Media convergence and the blurring of media roles.
The Business of Mass Media
Business overview: the business of media as a commercial activity; media outlets as commercial entities aimed at making a profit.
Emerging Media
Emerging and converging media. The Internet and the influence of tech giants - Google, Facebook and Amazon - on the development of media
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Essay % of Total Mark 35
Timing Week 5 Learning Outcomes 1,2,4
Assessment Description
Essay on media history/contemporary media related topic
Assessment Type Presentation % of Total Mark 30
Timing Week 10 Learning Outcomes 2,4
Assessment Description
Media project and presentation
Assessment Type Reflective Journal % of Total Mark 35
Timing Sem End Learning Outcomes 1,2,3,4
Assessment Description
Reflective journal on contemporary media
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Module content delivery/workshop Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Learners engage in and study ongoing Media History research Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Daniele Albertazzi (Editor), Paul Cobley (Editor). (2015), The Media: An Introduction, 3rd. Routledge, London, p.592, [ISBN: 1138170402].
  • Andrew Marr. (2005), My trade, Pan Books, London, [ISBN: 0330411926].
  • John Horgan, Roddy Flynn. (2017), Irish Media: A Critical History, Four Courts Press Ltd, Dublin, p.336, [ISBN: 1846826543].
Supplementary Book Resources
  • Andrew Crisell. (2002), An introductory history of British broadcasting, Routledge, London, [ISBN: 0415247918].
  • James Curran and Jean Seaton. Power without responsibility, [ISBN: 0415243904].
  • Stuart Allan. (2004), News culture, 2nd. Open University Press, [ISBN: 0335210732].
  • Ian Hargreaves. Journalism: a very short introduction, [ISBN: 0192806564].
  • Melissa Wall. (2012), Citizen Journalism, 1. all, Idebate Press, New York, p.180, [ISBN: 9781617700408].
  • John Naughton. (2000), A Brief History of the Future: The Origins of the Internet, Weidenfeld and Nicholson, UK, [ISBN: 978-075381093].
  • Michael Wolff. (2008), The Man who Owns the News: Inside the Secret World of Rupert Murdoch, Bodley Head, UK, [ISBN: 978-184792024].
  • David McKnight. (2013), Murdoch's Politics, Pluto Press, UK, [ISBN: 978-074533346].
  • John Naughton. (2012), From Gutenberg to Zuckerberg: What you really need to know about the Internet, Quercus, London, [ISBN: 978-085738426].
  • Jonathan Taplin. (2017), Move Fast and Break Things:How Facebook, Google, and Amazon Have Cornered Culture and What It Means For All Of Us, Macmillan, London, p.320, [ISBN: 1509847693].
  • Tim Wu. (2017), The Attention Merchants - the Epic Struggle to Get Inside Our Heads, Atlantic Books, p.432, [ISBN: 1782394850].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HJDCC_9 Master of Arts in Journalism and Digital Content Creation 1 Mandatory