Module Details

Module Code: MUSC8089
Title: Professional Studies 1 - Music
Long Title: Professional Studies 1 - Music
NFQ Level: Advanced
Valid From: Semester 1 - 2018/19 ( September 2018 )
Duration: 1 Semester
Credits: 5
Field of Study: 2121 - Music & Performing Arts
Module Delivered in: 1 programme(s)
Module Description: Music business and management studies for the professional musician, designed to support their career development.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate an understanding of music management structures, including funding formulae for the arts
LO2 Apply principles of marketing and promotion in the arts, including consideration of the role of artist management
LO3 Research income streams that are available to the performing musician through Intellectual Property Law and Copyrights
LO4 Demonstrate knowledge of current issues in existing research literature on arts business and management
LO5 Demonstrate the ability to handle contract negotiations, as well as public Q & A sessions, and express informed critical opinions
LO6 Use specific knowledge gained to write compelling grant applications and to compete for funding for specific projects from organisations such as the Arts Council
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Music management structure and skills, including funding formulae for the arts
Comparative Arts Council funding structures in Ireland, Europe and North America; Intellectual Property Law and Copyrights; Financial Balance Sheets; research contexts
Career-building
Funding, promotion and the role of the media in the arts; negotiation skills with regard to contracts and general skills of business; research contexts; grant applications
Key roles and contexts in the profession
Defining professional profiles. Analysing the changes taking place in the profession. Perspectives pertaining to the wider international landscape and research contexts
Course delivery
The course is delivered in blocks over three Saturdays in one semester.
Guest lecture(s)
Workshop or lecture delivered by visiting national or locally based professional musicians
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Other % of Total Mark 50
Timing Every Week Learning Outcomes 1,2,3,4,5,6
Assessment Description
Exchange of critical opinions as part of peer debate during class sessions, case studies for funding applications and contract negotiation role-play.
Assessment Type Other % of Total Mark 50
Timing Sem End Learning Outcomes 1,2,3,4,5,6
Assessment Description
Written submission involving a SWOT analysis on an approved professional area
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Month 1.00 4
Independent & Directed Learning (Non-contact) Non Contact Individual practice and research Every Week 5.50 5.5
Tutorial Contact Practical skills application and class discussion Every Month 0.50 2
Total Hours 11.50
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Christopher Fifield. (2005), Ibbs and Tillett: The Rise and Fall of a Musical Empire, Ashgate Pub. Ltd., [ISBN: 978-1840142907].
  • Charles Handy. (2002), The Elephant and the Flea, Harvard Business Review Press, [ISBN: 978-1591391289].
  • Charles Handy. (2009), Gods of Management, Souvenir Press Ltd., [ISBN: 978-0285638440].
  • Ann Harrison,. (2014), Music: The Business - 6th Edition: Fully revised and updated, including the latest changes to Copyright law, 6th. Virgin Books, [ISBN: 0753555700].
  • Philip Kotler, Joanne Scheff. (1997), Standing room only: Strategies for marketing the performing arts, Harvard Business School Press, Boston, Mass., [ISBN: 978-0875847375].
  • Prentice, Karyn. (2004), Negotiation Skills in the Arts, IAMA.
  • Alex Ross,. (2007), The Rest Is Noise: Listening to the Twentieth Century, Picador, [ISBN: 978-0312427719].
  • Kerres, Berhard & Mehne, Bettina. (2013), Be Your Own Manager - A Career Handbook for Classical Musicians, Tenaia Management Ltd., London, [ISBN: 978-54390-349].
  • Dromey, Chris & Haferkorn, Julia. (2018), The Classical Music Industry, Routledge, London, [ISBN: 978-1138-2036].
Supplementary Book Resources
  • Mr Tim Kitchen (Author), Yvonne Ivanescu (Author), Luke Nicholson (Editor). (2015), Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More, Exposure Ninja, [ISBN: 1519611927].
Supplementary Article/Paper Resources
  • Rheingold Publishing, Classical Music Magazine.
  • Impromptu Publishing, Manchester, Gig magazine incorporating International Arts Manager.
  • Impromptu Publishing, Manchester, Performing Arts Yearbook Europe.
  • Impromptu Publishing, Manchester, Music, Opera, Dance Yearbook.
  • (2010), Macmillan Press, Grove's Dictionary of Music and Musicians.
  • (2011), IAMA/AEAA/InXmedia, Classical Music Arts - Who Represents Whom.
  • (2003), Music Managers' Forum, Music Management Bible.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_GMUSC_9 Master of Arts in Music (Taught) 1 Mandatory